From Teamwork to Business Success with Alexander Haider

So how has that come into your business career? You've had more than 30 years experience of global travel, starting three businesses, working across the world.

In the area of home improvement, I think, I hope I'm not diminishing the scope of entrepreneurialism that you're bringing to the marketplace, but it's been to do with home building and home improvement and so on, I think.

Absolutely.

It's DIY Home Improvement.

The DIY Home Improvement business is a large billion-dollar business with big companies based either in North America, UK, or in Europe.

That means 89% of the turnovers are done in these areas.

And I have been living in all these areas.

I learned everything on an international scale.

and in a very diverse environment.

So I'm used to understand cultures by looking deeper into understanding language, but also history and philosophy.

And that's for me also in business, then the bigger foundation for giving trust.

Because if you have a misunderstanding, mistrust starts.

If you don't understand cultures, you think about the wrong way in trusting each other.

And that's what interested me.

You know, I'm a very curious person.

I love to explore new things.

And that's the reason why I was so many times around the world, living on different places.

And DIY home improvement caught my heart when I started my career in 93.

I think you're the first executive in home improvement that we've had on the show here, Alexander.

So is home improvement much different as an industry from other businesses or other sectors that you might be familiar with?

Home Improvement is retailing as its core because you're communicating with consumers who actually have a project in their minds.

And you're also communicating with professionals, handymen.

So it's not like a banker's business.

You're not wearing a suit when you're on the sense floor.

You're wearing jeans.