From Tradie to Tech: Jeremy Yang’s High-Stakes Career Pivot

AI.

How much are you using AI?

AI.

AI, good.

So, um, I'm not sure, and I don't wanna say in a bad way.

Have you heard of a, a guy named Mike Rhodes? He's, so he's a pretty big name in the PPC community.

He's probably the godfather of the, the AI scripts, like automation, Google Ad stuff.

He does a lot of that.

So we, we-- he's got a, like a huge program, like you, you gotta sign up to for a year or whatever.

So, um, he's invented this stuff that, that implements AI into Google Ads and Meta Ads.

So that's very new, and we're just starting to test that.

We're just starting to test a lot of that.

Prior to that, every time we've tried AI, tried to touch our account, it's always been disappointing.

'Cause the thing is, and I will get more specific on that, is I think that AI has problem, still has problem joining the dots.

Yes.

And yeah, you need to set it up properly.

Um, and if it's not set up properly, it can't join the dots.

So you, it needs to-- It's, it's got the ability to, but it needs to h-have a framework and a conversation and it need, it needs to be told how to join the dots, basically.

But what's your view on, like, i-if somebody, he joins the dots, right? And he's still gotta be able to like, um, just, uh, work out the problem to learn the solution, right? Like work out what the best solution is.

... to go fix it.

Do you know what I mean? Like, somebody comes in who just looks at the report and all that-

Mm

... he's, they still can't, uh, implement the changes.

So it's too hard at the moment in my eyes to say, to have it, like, replace a lot of processes.

Yeah.

AI.

How much are you using AI?

AI.

AI, good.

So, um, I'm not sure, and I don't wanna say in a bad way.

Have you heard of a, a guy named Mike Rhodes? He's, so he's a pretty big name in the PPC community.

He's probably the godfather of the, the AI scripts, like automation, Google Ad stuff.

He does a lot of that.

So we, we-- he's got a, like a huge program, like you, you gotta sign up to for a year or whatever.

So, um, he's invented this stuff that, that implements AI into Google Ads and Meta Ads.

So that's very new, and we're just starting to test that.

We're just starting to test a lot of that.

Prior to that, every time we've tried AI, tried to touch our account, it's always been disappointing.

'Cause the thing is, and I will get more specific on that, is I think that AI has problem, still has problem joining the dots.

Yes.

And yeah, you need to set it up properly.

Um, and if it's not set up properly, it can't join the dots.

So you, it needs to-- It's, it's got the ability to, but it needs to h-have a framework and a conversation and it need, it needs to be told how to join the dots, basically.

But what's your view on, like, i-if somebody, he joins the dots, right? And he's still gotta be able to like, um, just, uh, work out the problem to learn the solution, right? Like work out what the best solution is.

... to go fix it.

Do you know what I mean? Like, somebody comes in who just looks at the report and all that-

Mm

... he's, they still can't, uh, implement the changes.

So it's too hard at the moment in my eyes to say, to have it, like, replace a lot of processes.

Yeah.