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The Grow and Convert Marketing Show

The Grow and Convert Marketing Show

Webinar: Why Your GEO Strategy is Probably Wrong (And What Actually Works)

Jul 1, 2026 · 31 min · 14 segments

Most GEO advice is wrong. Everyone's recommending llms.txt files, FAQ schemas, and content tweaks, but none of that actually influences whether ChatGPT, Claude, or Gemini recommend your brand. In…

Most GEO advice is wrong. Everyone's recommending llms.txt files, FAQ schemas, and content tweaks, but none of that actually influences whether ChatGPT, Claude, or Gemini recommend your brand. In this webinar, Devesh Khanal (co-founder of Grow & Convert) breaks down what actually drives visibility in AI search. You'll learn: \- Why most AI traffic is "dark traffic" you can't measure in analytics \- The flawed advice everyone's following (and why it won't move the needle) \- About our GEO prioritization pyramid that we use to get real visibility for clients (and why tier 1 content matters most) \- How to stop thinking in keywords and start thinking in topics \- How to measure AI visibility without clean attribution If you're doing GEO or trying to be visible in ChatGPT, Claude, and other LLMs, this framework flips the script on what most people are doing. Related content: Topic Based GEO Prioritized GEO Learn more: 📧 Join our newsletter: growandconvert.com 🔧 Try Traqer.ai (7-day free trial): traqer.ai 💼 Work with us: growandconvert.com

Most GEO advice is wrong. Everyone's recommending llms.txt files, FAQ schemas, and content tweaks, but none of that actually influences whether ChatGPT, Claude, or Gemini recommend your brand. In…

Speakers: Devesh KhanalHost

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: Generative engine optimization×18 ChatGPT×31 Google×16 search engine optimization×15 Artificial intelligence×30

Show signals: SuitabilitySafeBiasNot politicalAudience≈3k followers

Why AI Search Traffic Matters3:12 – 6:12

Devesh KhanalHost

3:12

So this is a real client anonymized to protect their privacy.

Devesh KhanalHost

3:17

This is as of early 2025 to 2026, their ChatGPT traffic plus the other AI tools.

Devesh KhanalHost

3:25

So you notice a few things.

Devesh KhanalHost

3:26

One, ChatGPT is sort of a huge winner.

Devesh KhanalHost

3:30

Nowadays, it's starting to, Claude and Gemini are starting to pick up.

Devesh KhanalHost

3:35

But the other thing is just the numbers.

Devesh KhanalHost

3:37

You're like, okay, these are in the hundreds of visitors a month or sessions per month.

Devesh KhanalHost

3:41

That same client, if we look at traditional Google organic traffic, they have numbers in the tens of thousands, 12,000, 16,000, 11,000.

Devesh KhanalHost

3:53

So it's very easy to say, why should I care from a marketer's perspective about this AI search when I just look at the numbers and Google is still higher? There is some truth to that.

Devesh KhanalHost

4:06

is that this whole narrative of ChatGPT and AI is going to sort of kill Google so far at the time of this recording in the middle of 2026 does not seem to be true.

Devesh KhanalHost

4:17

But it doesn't mean that AI search is not relevant.

Devesh KhanalHost

4:22

What we're seeing here in both cases is measurable traffic in this case from Google Analytics, GA4, from these sources.

Devesh KhanalHost

4:32

But the issue with AI is that you can't measure most of that traffic.

Devesh KhanalHost

4:37

Think about like Google, the traditional Google organic traffic.

Devesh KhanalHost

4:42

We'll talk about AI overview and mode later.

Devesh KhanalHost

4:45

Traditional Google organic SEO, you Google a term.

Devesh KhanalHost

4:48

Google gives you a list of websites that discuss something relevant, and you click into them.

Devesh KhanalHost

4:52

But in AI, it's not so simple.

Devesh KhanalHost

4:55

So with something like ChatGPT, think about your own usage.

Devesh KhanalHost

4:59

When you use ChatGPT or Clot or whatever, how many times do you click on a source? What we're seeing here is traffic that's actually attributable to ChatGPT, but most people don't click on sources.

Devesh KhanalHost

5:10

If a customer relevant to you is asking about product recommendations in your space, ChatGPT is going to give them a text output response.

Devesh KhanalHost

5:19

And if they're giving the text output response, they may not click on any of the sources.

Devesh KhanalHost

5:23

They may see your brand name or a competitor's brand name, and then they'll just Google it.

Devesh KhanalHost

5:29

That'll appear.

Devesh KhanalHost

5:30

If they Google your brand name, it'll appear as Google Organic.

Generative engine optimizationEntity
98%18 mentions
ChatGPTSoftware ApplicationSoftware
95%31 mentions
GoogleCompanyTechnology corporation
91%16 mentions
search engine optimizationEntity
88%15 mentions
Artificial intelligenceEntityProfessional field
84%30 mentions
RedditSoftware ApplicationWebsite
80%14 mentions
Large language modelEntity
77%46 mentions
Law School Admission TestEntityAdmissions test
73%3 mentions
AI ModeSoftware Application
70%4 mentions
ClaudeSoftware ApplicationSoftware
66%6 mentions
Business-to-businessEntity
63%2 mentions
GeminiEntity
59%9 mentions
LinkedInSoftware ApplicationSocial networking service
55%3 mentions
WikipediaSoftware ApplicationSoftware
52%3 mentions
Perplexity AICompanyAI company
48%3 mentions
ForbesListRanked list
45%3 mentions
Google AnalyticsSoftware ApplicationWebsite
41%1 mention
Software as a serviceEntity
38%2 mentions
OpenAICompanyGenerative AI company
34%1 mention
DocuSignCompanySoftware company
30%2 mentions
Direct-to-consumerEntity
27%1 mention
Customer relationship managementEntityField of study
23%1 mention
AnthropicCompanyArtificial intelligence company
20%1 mention
CaliforniaAdministrative AreaUS state
16%2 mentions
StatistaCompanyCompany
13%1 mention
YouTubeWebsiteVideo sharing company
9%1 mention
SemrushCompanySoftware company
5%1 mention
LastPassSoftware ApplicationWeb browser extension
2%1 mention

Society
Online MediaMedia
Natural Language ProcessingTechnology > Artificial Intelligence > Machine Learning
SEOMarketing > Digital Marketing
Brand StrategyBusiness > E-commerce
Customer EngagementBusiness > E-commerce > Brand Strategy
Digital TrendsSociety > Consumer Behavior
Consumer BehaviorSociety
AI AdoptionSociety > Consumer Behavior > Digital Trends
Content DistributionMedia > Online Media > Content Creation
E-commerceBusiness
Content CreationMedia > Online Media
Digital MarketingMarketing
Large Language ModelsTechnology > Artificial Intelligence > Machine Learning > Natural Language Processing
AI SearchMarketing > Digital Marketing > SEO
Technology
Business
Media
Marketing
Artificial IntelligenceTechnology
Content StrategyMarketing > Digital Marketing > SEO > AI Search
Traffic AttributionBusiness > E-commerce > Brand Strategy > Customer Engagement
Audience MeasurementMedia > Online Media > Content Creation > Content Distribution
Marketing AnalyticsSociety > Consumer Behavior > Digital Trends > AI Adoption
Machine LearningTechnology > Artificial Intelligence

Why AI Search Traffic Matters3:12 – 6:12

Devesh KhanalHost

3:12

So this is a real client anonymized to protect their privacy.

Devesh KhanalHost

3:17

This is as of early 2025 to 2026, their ChatGPT traffic plus the other AI tools.

Devesh KhanalHost

3:25

So you notice a few things.

Devesh KhanalHost

3:26

One, ChatGPT is sort of a huge winner.

Devesh KhanalHost

3:30

Nowadays, it's starting to, Claude and Gemini are starting to pick up.

Devesh KhanalHost

3:35

But the other thing is just the numbers.

Devesh KhanalHost

3:37

You're like, okay, these are in the hundreds of visitors a month or sessions per month.

Devesh KhanalHost

3:41

That same client, if we look at traditional Google organic traffic, they have numbers in the tens of thousands, 12,000, 16,000, 11,000.

Devesh KhanalHost

3:53

So it's very easy to say, why should I care from a marketer's perspective about this AI search when I just look at the numbers and Google is still higher? There is some truth to that.

Devesh KhanalHost

4:06

is that this whole narrative of ChatGPT and AI is going to sort of kill Google so far at the time of this recording in the middle of 2026 does not seem to be true.

Devesh KhanalHost

4:17

But it doesn't mean that AI search is not relevant.

Devesh KhanalHost

4:22

What we're seeing here in both cases is measurable traffic in this case from Google Analytics, GA4, from these sources.

Devesh KhanalHost

4:32

But the issue with AI is that you can't measure most of that traffic.

Devesh KhanalHost

4:37

Think about like Google, the traditional Google organic traffic.

Devesh KhanalHost

4:42

We'll talk about AI overview and mode later.

Devesh KhanalHost

4:45

Traditional Google organic SEO, you Google a term.

Devesh KhanalHost

4:48

Google gives you a list of websites that discuss something relevant, and you click into them.

Devesh KhanalHost

4:52

But in AI, it's not so simple.

Devesh KhanalHost

4:55

So with something like ChatGPT, think about your own usage.

Devesh KhanalHost

4:59

When you use ChatGPT or Clot or whatever, how many times do you click on a source? What we're seeing here is traffic that's actually attributable to ChatGPT, but most people don't click on sources.

Devesh KhanalHost

5:10

If a customer relevant to you is asking about product recommendations in your space, ChatGPT is going to give them a text output response.

Devesh KhanalHost

5:19

And if they're giving the text output response, they may not click on any of the sources.

Devesh KhanalHost

5:23

They may see your brand name or a competitor's brand name, and then they'll just Google it.

Devesh KhanalHost

5:29

That'll appear.

Devesh KhanalHost

5:30

If they Google your brand name, it'll appear as Google Organic.

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