United Airlines’ Dominic Green on personalised IFE and the future of the connected passenger experience

What happens when in-flight entertainment becomes much more than a place to watch movies? In this episode of the **APEX FTE Podcast**, Max Gosney speaks with **Dominic Green, Director, Product Management, Onboard Customer Experiences at United Airlines and President of APEX**, about United’s vision for a more connected, personalised and engaging passenger experience. Green explains how **seatback IFE and Starlink connectivity** are coming together to create a powerful digital channel between the airline and its passengers – supporting entertainment, real-time journey information, loyalty, personalisation and potentially new commercial opportunities. They explore why United remains committed to seatback screens in an increasingly connected world; the airline’s work with **Spotify, Peacock and Apple TV**; why the moving map continues to command passengers’ attention; and how high-speed connectivity could reshape streaming, live content and gaming onboard. The conversation also tackles one of the biggest opportunities and challenges facing airlines: **personalisation**. How can an airline understand what an individual passenger wants at that particular moment, while using their data appropriately and avoiding irrelevant experiences? Looking further ahead, Green shares his perspective on how **connectivity, personalisation and AI** could transform IFE over the next decade – and why the aircraft is rapidly becoming a much more valuable digital engagement environment. **Listen now to discover how United Airlines is rethinking the connected passenger experience – and what it could tell us about the future of IFE.**