65. Building Buzz In 2026 with Mavis Harris

Okay, so the title of this week's show is Building Buzz in 2026.

And I wanted to talk to you because like me, you are a music publicist.

And you're my competition, but that's okay.

I don't really care.

I don't know.

Let's fucking go.

I know.

I don't care.

I've interviewed other publicists on this podcast before.

I never see it that way anyway.

Like I kind of like... having camaraderie and talk and shop and just seeing what's working and that sort of thing.

So I don't ever see it that way.

But obviously wanted to talk to you because you are somebody like me that also understands the current landscape of music promo, which is...

crazy

and changing all the time.

All the time.

And from your perspective, what does it take to get people paying attention to music in today's landscape?

There's so many things, as you know, so many little facets.

But I think one of them is, and I know we hear it all the time, but the story, the narrative.

And I think nowadays it has to be something that is really special.

It can't be, I found myself or I did this.

That's awesome.

But a lot of other musicians are doing that too, right? In terms of the same background story.

And I think a lot of people discount what's unique and fascinating in their lives or what drove them creatively.

So I always tell my artists, for that, to tap into your story and what you want to get out there, just... do almost like stream of consciousness writing because things that you might not notice that are amazingly fascinating are going to be to us as the publicist, to media.