The Art of Human-Centered Sports Storytelling with Justin Evans

Yeah, I love that you went to Morehouse, great school out there in Atlanta.

And one thing that I know you had mentioned to me when we first connected is that correct me if I'm wrong, but you did some onsite coverage for the fan experience for Super Bowl 53.

Yes.

Correct.

Yeah.

That was my freshman year of college.

Yeah.

So that really wasn't because of my of my major at the time.

But with my school, they're very connected and kind of all sports entertainment, you name it.

Um, so we actually, they actually had came to us on campus and said, Hey, if you want to work for the fan experience, you know, go right ahead.

So obviously I wasn't in the Mercedes Benz, uh, dome when they were playing, but I was close enough and, you know, getting a, getting a chance to see all these different, you know, national football fans come all over the place and, and, just be able to enjoy the experience.

I saw so many different, you know, current and former players, you know, like James Winston and all these different guys, you know, that for me, you know, I only see on TV or when I played video games.

It was such a cool, like cool moment in history just to kind of see that and be like, wow, these are just regular people like you and me.

So it was such an awesome experience.

And, you know, hopefully I can, I can make my way

back there again.

A hundred percent.

And I know even though you weren't at the game, I think, you know, I know Atlanta is going to have another Superbowl, I believe the year after this one and Mercedes-Benz stadium, I think as far as new stadiums go and not just the NFL, but all of pro and even college sports, I think it's one of the gold standards.

And I think there's just something really cool about that fan experience because you know, it's the cliche is that it brings people together, but I think there's a reasoning behind that.

And, you know, just thinking about when I covered Superbowl 57, um, in grad school, the chiefs and the Eagles, um, it was fun just to kind of walk around and see, you know, different people's jerseys.

I think I counted, um, like, you know, I tried to find at least one fan with every team.

And there was like 30 of the 32 or something.

So only two that weren't represented.

And then I haven't talked about this on this show before.

But actually, I don't know if you were down on Radio Row, where, of course, all the national and local media gather.