Why Great Books Fail to Find Readers

If you're selling books, you need to know who your target reader is.

We're not talking to satisfy our own ego or satisfy our own desire to get it out there.

We're talking to provide them with value.

Why does the idea of getting super specific or getting niche down, as they say, why does that work?

But if you're not clear on who your reader is, you're not going to see the results.

And that's why it could be a great book.

It could be a five-star across-the-board book.

It might not sell.

Today's guest is Lana Makara.

Lana is an award-winning author and ghostwriter who has written over 50 books and sold over a million copies.

She also runs Vandella Publishing and has spent decades helping authors write, publish, and market their work.

In our conversation, we talk about why good books still fail to find readers and how getting clear on exactly who the book is for and putting that reader first in everything that you do helps authors build trust, sell more books, and create a body of work that people keep coming back to.

If you get value from this conversation, be sure to subscribe and share it with a friend.

And now please enjoy my conversation with Lana Makara.

If you're selling books, you need to know who your target reader is.

We're not talking to satisfy our own ego or satisfy our own desire to get it out there.

We're talking to provide them with value.

Why does the idea of getting super specific or getting niche down, as they say, why does that work?

But if you're not clear on who your reader is, you're not going to see the results.

And that's why it could be a great book.

It could be a five-star across-the-board book.

It might not sell.

Today's guest is Lana Makara.

Lana is an award-winning author and ghostwriter who has written over 50 books and sold over a million copies.

She also runs Vandella Publishing and has spent decades helping authors write, publish, and market their work.

In our conversation, we talk about why good books still fail to find readers and how getting clear on exactly who the book is for and putting that reader first in everything that you do helps authors build trust, sell more books, and create a body of work that people keep coming back to.

If you get value from this conversation, be sure to subscribe and share it with a friend.

And now please enjoy my conversation with Lana Makara.