151 - Your Next Customer Might Be a Bot

uh in in other news the event was really great it was very interesting there was some you know for me um you know i was obviously there to kind of check out the event uh some of our some of our partners were there synth was there zappy was there We saw Electric Twin do a demonstration of their product.

Electric Twin, if you don't know, they were the Insights Innovation Competition winner at IEX Europe this year.

One of the winners.

They won the Expert's Choice Award.

So they did a live demonstration of their synthetic audience product.

So that was really exciting to see them putting it on there for some kind of synthetic response to ad testing.

And so, you know, it was just a really neat experience.

neat way to, you know, kind of not only check out what a very large event is doing, but also then see what's happening in the world of content, what's happening in the world of how AI is impacting the media and measurement space.

And, you know, and just thinking about what marketers are thinking about, because that's pretty relevant to the work that we do here, you and I on the show as well.

So all very relevant.

And, you know, bottom line is everybody needs human understanding.

So.

Yep, yep.

Good stuff.

But boy, there was so...

I know when I get into promos, but I'm sure you noticed that this week was more... challenging than most in terms of the level of the content coming in and for us to winnow through and decide what was relevant.

And this, cause there was a ton related to marketing and agentic purchasing and advertising and all of that ecosystem that we can't even get to.

I'm sure that it was a buzzing week uh it was and

because i was yeah because i was um because i was in new york and not necessarily reading so much of the news until i was on the train on the way home or something and i was seeing everything you were putting in i was like wow then you know the news doesn't stop just because we get busy um and i was watching what you're doing and agenting purchasing was a big part of it this week so yeah i'm anxious to get there and talk about a lot of that because so much of what's going on was in that space.

And again, we'll get there with a lot of that.

Certainly, our friends at ChatGPT and OpenAI had a very large presence at this event.

Open AI and ChatGPT advertising was a big buzz at the event.

So it's not just here in our industry.

It's not just here in the ecosystem of this live stream that it's being talked about.

It is being talked about in depth in the advertising industry.