May 29, 2026 · 26 min · 14 segments
Today I'm joined by launch strategist and copywriter Brenna McGowan to talk about a question that's been floating around the online business world lately: **Is…
Brenna McGowanGuestKylie KellyHostSo I might link that so anybody that's going into pre-launch can go and listen to that.
You created a launch report which was breaking down some of the things that were working, you know, in 2026 going forward in launching some amazing case studies.
You said on page two that people are saying that launching isn't working like it used to.
The day that we're recording this, I just closed the doors to my biggest launch ever in the last week.
I was just looking at another friend who just closed a launch, the biggest launch that she's ever had.
What I think is not working anymore is kind of the cookie cutter approach to launching where we're being, for lack of better word sometimes, and, and I'll include myself in this, like sometimes we're being a little lazy.
We're trying to rinse and repeat the same thing over and over again instead of really taking time to look at our market, think about what's going on in the world, thinking about where people are at, not updating messaging.
You know, I think part of the reason I just came off my largest launch is that I really took time, even though I had just done it, you know, six months beforehand, to really go back, look at my voice of customer, look at my messaging.
I actually think the people that think launches aren't working anymore, maybe it's good for you because it's gonna give you a competitive edge when you can do some of the things that we're gonna talk about today.
Especially, and you mentioned then the world that we live in, I feel like there's a lot of conversations and a lot of rhetoric out there about the economy and about fears that people are, are bringing up around that, which is all valid, but your evidence and your friend's launch is evidence that people are still spending money on things that are important to them, right? So I think that's-
So I might link that so anybody that's going into pre-launch can go and listen to that.
You created a launch report which was breaking down some of the things that were working, you know, in 2026 going forward in launching some amazing case studies.
You said on page two that people are saying that launching isn't working like it used to.
The day that we're recording this, I just closed the doors to my biggest launch ever in the last week.
I was just looking at another friend who just closed a launch, the biggest launch that she's ever had.
What I think is not working anymore is kind of the cookie cutter approach to launching where we're being, for lack of better word sometimes, and, and I'll include myself in this, like sometimes we're being a little lazy.
We're trying to rinse and repeat the same thing over and over again instead of really taking time to look at our market, think about what's going on in the world, thinking about where people are at, not updating messaging.
You know, I think part of the reason I just came off my largest launch is that I really took time, even though I had just done it, you know, six months beforehand, to really go back, look at my voice of customer, look at my messaging.
I actually think the people that think launches aren't working anymore, maybe it's good for you because it's gonna give you a competitive edge when you can do some of the things that we're gonna talk about today.
Especially, and you mentioned then the world that we live in, I feel like there's a lot of conversations and a lot of rhetoric out there about the economy and about fears that people are, are bringing up around that, which is all valid, but your evidence and your friend's launch is evidence that people are still spending money on things that are important to them, right? So I think that's-
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