Jun 19, 2026 · 12 min · 11 segments
A mentor I respect recently said something during a live training that genuinely stopped me in my tracks: **"If I was starting from scratch in 2026, I wouldn't even bother building an email list."**…
And if she was starting today, she'd focus on building a school community before building an email list.
And I think owned communities, they are going to become more important over the next few years, not less.
But then she took it one step further and this is where I got uncomfortable because the implication became, so why bother with email at all? And that's where I think we need to slow ourselves down.
And if she was starting today, she'd focus on building a school community before building an email list.
And I think owned communities, they are going to become more important over the next few years, not less.
But then she took it one step further and this is where I got uncomfortable because the implication became, so why bother with email at all? And that's where I think we need to slow ourselves down.
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