Pique Post: The Mail Club for Editing Pros(e)

So Riley, we spend so much time, you know, on our screens.

We jump from one screen to the next.

For me, in the course of the day, I'm on my laptop, I'm using my dual monitor, I'm on my iPhone, my Kindle, my ...

I don't even use the iPad.

I have an iPad.

My kids are on their-

Right

... iPads.

So we're always on screens.

That's the point I'm making.

And I think that there is, this is more than just a trend.

It feels like this is a thing where people are truly drawn to and attracted to this totally different, like getting off of a screen and, and a totally different approach, which is our analog vibes that are super, super popular right now.

But again, I don't feel like it's a trend.

I feel like it's gaining traction in a way that is really eye-opening for several people, and I'd love to hear you speak on this, you know, why you think that these, these writing clubs and these mail clubs are, are, are so popular.

I think there's a certain aspect of it that feels more unique and more personal, I guess, than receiving something...

I mean, I subscribe to a lot of substacks, for example.

I have-

Right

... plenty of, you know, people that I follow on different, different channels that I subscribe to, whose communities I'm part of, that definitely...

So you, you can curate your, your, your feeds, your algorithms, stuff like that online, your inbox, but there's something so personal, I think, about receiving something in the mail, which you and I have talked about before where, you know, there's the anticipation aspect of it, of knowing that something is coming, but you're not getting it immediately.

So you're looking forward to it.

You don't know.

There's no tracking on it with, with...

I mean, you can add tracking, of course, at the post office, but with an envelope, there's typically not gonna be tracking.

So you don't know exactly which day it's gonna come, so there's the excitement of going out and checking your mailbox, seeing when it's coming, and knowing that someone took the time to, like, handwrite your name on it and handwrite or, or print out an address label with your address on it and, and That you've been able to pick that out for yourself, and then someone has picked out certain things in that for you as well.