Ep. 85 Beyond Amazon: How to Win on Walmart & Scale Multichannel with Michal Chapnick

So, okay, question number two, Mickael.

Is Walmart Marketplace still a blue ocean today, or is it too saturated? And this is a [beep] question, but I'm gonna ask it because, you know.

I, I'm amazed that a lot of people think that because Walmart is a marketplace that is around already for like around 10 years, it, it's maybe too late, but it's not.

It's actually, it is, in a lot of categories, it's still a blue ocean.

I still, um, I meet with brands all the time, and we're going over, doing our market research to see if it's, if Walmart is a good fit for them.

A-and again, I'm happy to do, to do it with you if you have a brand and you're not sure about that.

And we're surprised that a lot of time, uh, in their category, maybe there is not huge volume, but there is also not a big competition.

So once they start, um, selling their product on Walmart, they're starting to build up this category in Walmart.

We know so many people that started categories that were never existed on Amazon, and today they're making millions of dollars.

It's the same with Walmart.

There are still a lot of categories when there is not much competition, and if you enter right now, you can kinda build yourself and be the authority on that category.

Hmm.

And especially with all the tools Walmart is giving you to create brand awareness, you know.

You can do, like, big advertisement, like big banners on top of the page.

You can do video ads, and those are so affordable, it's ridiculous how cheap it is to do that.

How to create your brand awareness on Walmart right now, it's probably one of the biggest thing.

Cool.

Yeah, you know, every-- Just so my listeners know here, I've been in e-commerce for near on two decades, right? And I don't claim to be an expert in any one area, but I've made a lot of money in a lot of different places.

I've had Shopify, eBay, Walmart I didn't do, um, Amazon, and actually Facebook Marketplace and Craigslist when that-- Before Facebook Marketplace, we were killing it on, on Craigslist.

As a matter of fact, I've even done advertising for jobs on Craigslist and all kinds of stuff.

I'm, I'm, I'm an active Google partner of m-must be 15 years plus now.

So, like, don't come to me if you need an exact strategy, but come to me if you need guidance.

It'll always be, there will always be room for making money somewhere.

But just know that the marketplace evolves.

Yeah.

So, okay, question number two, Mickael.

Is Walmart Marketplace still a blue ocean today, or is it too saturated? And this is a [beep] question, but I'm gonna ask it because, you know.

I, I'm amazed that a lot of people think that because Walmart is a marketplace that is around already for like around 10 years, it, it's maybe too late, but it's not.

It's actually, it is, in a lot of categories, it's still a blue ocean.

I still, um, I meet with brands all the time, and we're going over, doing our market research to see if it's, if Walmart is a good fit for them.

A-and again, I'm happy to do, to do it with you if you have a brand and you're not sure about that.

And we're surprised that a lot of time, uh, in their category, maybe there is not huge volume, but there is also not a big competition.

So once they start, um, selling their product on Walmart, they're starting to build up this category in Walmart.

We know so many people that started categories that were never existed on Amazon, and today they're making millions of dollars.

It's the same with Walmart.

There are still a lot of categories when there is not much competition, and if you enter right now, you can kinda build yourself and be the authority on that category.

Hmm.

And especially with all the tools Walmart is giving you to create brand awareness, you know.

You can do, like, big advertisement, like big banners on top of the page.

You can do video ads, and those are so affordable, it's ridiculous how cheap it is to do that.

How to create your brand awareness on Walmart right now, it's probably one of the biggest thing.

Cool.

Yeah, you know, every-- Just so my listeners know here, I've been in e-commerce for near on two decades, right? And I don't claim to be an expert in any one area, but I've made a lot of money in a lot of different places.

I've had Shopify, eBay, Walmart I didn't do, um, Amazon, and actually Facebook Marketplace and Craigslist when that-- Before Facebook Marketplace, we were killing it on, on Craigslist.

As a matter of fact, I've even done advertising for jobs on Craigslist and all kinds of stuff.

I'm, I'm, I'm an active Google partner of m-must be 15 years plus now.

So, like, don't come to me if you need an exact strategy, but come to me if you need guidance.

It'll always be, there will always be room for making money somewhere.

But just know that the marketplace evolves.

Yeah.