Aug 5, 2026 · 40 min · 11 segments
On today’s episode, I’m joined by Josie Maran, founder of the iconic clean beauty brand, to discuss why she pivoted her business, the process of the rebrand, and her goal of building a legacy brand…
Josie MaranGuest
Siffat HaiderHost
And I guess I could tell you how old I am, but I was in my 20s when I started my brand-

Anyways, I started working on the rebrand at about, let's see, I launched the rebrand in 2024, and so I worked on it, COVID, since, since 2020, so four years of creating it, working on it, thinking about it, actually, you know, developing it and making it and launching it.

So at that point, 2020, I launched the brand 2007, so 13 years into the brand I'd been.

And I guess I could tell you how old I am, but I was in my 20s when I started my brand-

Anyways, I started working on the rebrand at about, let's see, I launched the rebrand in 2024, and so I worked on it, COVID, since, since 2020, so four years of creating it, working on it, thinking about it, actually, you know, developing it and making it and launching it.

So at that point, 2020, I launched the brand 2007, so 13 years into the brand I'd been.
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