Is a Ceramic Coating ACTUALLY Worth It?

Ivan, when I started detailing 10 years ago, people didn't know what ceramic coatings were.

Wax was the big name.

And I would have to try to explain what a ceramic coating was to potential customers and clients.

And nowadays, it's just a pretty common term.

People have heard of it.

They still need education or maybe you're craving education.

So we're here to provide education.

If you're out there and you're like, should I pay someone to do this? Should I do it myself? Again, spoiling it.

We are DIY Detail.

We want you to know that you can do it yourself or hire a professional.

Either way, our products are professional grade, but they're also easy to use.

The question here, Ivan, is do I need a ceramic coating and why? Because we sell them.

So instantly people are going to be like, well, obviously you're just trying to tell me about your product.

So you're going to say yes.

So let's

acknowledge that people may have skepticism and then kind of go from there.

Right, but we also sell waxes and sealants.

So we've got all bases covered.

I'll start with the why.

Because do we need a ceramic coating? The answer is simple, yes.

But the why is the most important part as far as I'm concerned.

Why do you need a ceramic coating? You need a ceramic coating for protection.

And yes, a wax will make your paint bead.

A sealant will make your paint bead.

but they're not providing chemical protection and if you've ever had bugs that decided to end their life on the front of your vehicle or a bird that mistook your car for a bathroom you know that etching is real and it can happen and ceramic coating is about the only thing that we can do it's not you know ppf won't protect against it etc etc ceramic coatings but the only thing we can do to help reduce those damages now you the other question you asked is is it difficult to apply do i need to hire a professional The answer is maybe.