Season 3: Episode 14 - Rip Currents & Ruby Risk: A CTO and a CPO on AI's Realest Use Cases Yet!

So something which is not news but, but is, but is sort of n-news review as it were, is that, um, uh, the AI, the, the EU AI Regulations Act, although there are other, uh, AI regulations around the world, the US have been doing some stuff.

So, um, the, it's been talked about for a long, a long while now, which is basically the EU's AI Act, which has a lot more focus on, uh, mandating transparency for AI systems to ensure user awareness.

So basically-

Mm

... saying you can't be, you can't be Consuming the output of AI, uh, generative or otherwise, without knowing you are.

You know, that, that's, that's the key tenet.

There's some other stuff under there, uh, but that's the key tenet.

And then the US, um, is-- have introduced a voluntary AI oversight framework to enhance cyber security and innovation.

[laughs] We know there's a lot of challenges there with AI.

Um, so yeah.

So there's, there's a lot of, lot of stuff going on there.

But actually, the EU AI frameworks we've talked about for a long time came into effect on the second of August, so quite recently.

And I, I was just reflecting on have I seen any changes, yeah, as a, as a consumer.

Now, as a leader, um, you know, in, in the or- organization I, I walk in-- w-work in WaterWipes, we, we've, um, you know, we've made sure that our AI policy has got, um, has got reference to the EU AI Act.

Obviously, Ireland, um, is part of the EU, um, so that's, that's something we've had to make sure that we're covered on there.

And also throughout our, any of our departments which generate, um, uh, particularly consumer-facing AI, um, you know, which is largely the, the marketing team.

You know, we're, we're looking at how that impacts the content that gets produced there, et cetera, et cetera.

So we're abiding by the rules, which is great.

And, and leaders listening to this, if you're not abiding by the rules [laughs] then you might wanna go take a look at that and, and, uh, and make sure that you are buy-- a-abiding by the rules.

But I just wondered whether you've seen in your, in your consumption, um, of social media or, or any other systems that generate-- whether you've seen any, any change.

Whether you've seen big, big signs saying, "AI generated," and stuff like that.

Has it, has it changed at all for you do you think, Sophie?

Mm.

Uh, I've, I've spotted one thing actually now that you mention it, which was a, a TV advert that had a little banner at the bottom saying, "Some images may have been generated by AI."

Right.