He runs a $2.5M sports media company and pays himself $0 ft. Jack Settleman

What was Snapback? What was Jack Silliman doing in 2021 in terms of the media, in terms of the content? Not the money, but what were you creating? What was your audience scale back then in 2021?

Yeah.

Snapback started on Snapchat.

And so Snapback Sports, which was called Real Underscore Sports, name changed not only because you can have an underscore in your LLC and media company name, but because HBO also had a very famous show called Real Sports with Brian Gumbel.

And so it started on Snapchat in 2017.

It was supposed to look very similar to House of Highlights at the time.

What is House of Highlights

for anybody who doesn't know?

Yeah, House of Highlights.

It used to be essentially the best highlights on Instagram from the NBA.

And then Omar Raja, who's now at ESPN and is one of the best in our industry, he sold to Turner and Bleacher Report.

And they brought that in-house, paired him with the rights, and they were allowed to kind of go do things there.

I took that model.

We were small enough that no one was coming after us.

And then built it up large enough to build leverage and then turn into original content.

And so 2021 was the first year that we started to create original content.

And so that essentially started what was our Snapback experiences.

Now, back in 2017, when I started the Snapchat account, the whole thing was...

It was highlights and memes and news.

But it was also whenever I was a senior at Texas.

So whenever I was at a game, I would show what that was like.

I would go home to Baltimore, go to Ravens games.

My girlfriend at the time, now my wife, lived in New York.

So we would go to Knicks games.

So it was only once every two weeks that I would do an experience.

What was Snapback? What was Jack Silliman doing in 2021 in terms of the media, in terms of the content? Not the money, but what were you creating? What was your audience scale back then in 2021?

Yeah.

Snapback started on Snapchat.

And so Snapback Sports, which was called Real Underscore Sports, name changed not only because you can have an underscore in your LLC and media company name, but because HBO also had a very famous show called Real Sports with Brian Gumbel.

And so it started on Snapchat in 2017.

It was supposed to look very similar to House of Highlights at the time.

What is House of Highlights

for anybody who doesn't know?

Yeah, House of Highlights.

It used to be essentially the best highlights on Instagram from the NBA.

And then Omar Raja, who's now at ESPN and is one of the best in our industry, he sold to Turner and Bleacher Report.

And they brought that in-house, paired him with the rights, and they were allowed to kind of go do things there.

I took that model.

We were small enough that no one was coming after us.

And then built it up large enough to build leverage and then turn into original content.

And so 2021 was the first year that we started to create original content.

And so that essentially started what was our Snapback experiences.

Now, back in 2017, when I started the Snapchat account, the whole thing was...

It was highlights and memes and news.

But it was also whenever I was a senior at Texas.

So whenever I was at a game, I would show what that was like.

I would go home to Baltimore, go to Ravens games.

My girlfriend at the time, now my wife, lived in New York.

So we would go to Knicks games.

So it was only once every two weeks that I would do an experience.