but I feel like he sometime is not accountable.

He, um, you know, the best av- the best ability is availability, and I think historically the injury stuff was a bit overblown.

But now back to back years, you do have him missing periods of time.

I would say the, the most concerning part is probably how long the injuries linger for.

Uh, you know, with Harbaugh it was always the same song and dance where Lamar would be out.

Oh, he's day to day or week to week.

And then, I mean, who can forget when we played Cincy in the playoffs, Lamar Jackson was supposed to be back like three weeks prior, and he didn't even make it, uh, to that playoff game.

Who will win?

So all of that to say, what are you doing to push your content forward and remain successful? unique and interesting as a brand and not sort of fall behind other people now doing similar content.

Yeah, a lot to answer the question.

I guess good time to maybe share some of what we're doing this fall.

So one of those things is we're bringing in Melvin Gordon, who's one of the most esteemed college running backs of Wisconsin and then went and played almost a decade in the NFL.

So typical YouTube YouTuber or YouTube kind of based company, not typically going to bring in someone with that kind of size and scale, right? A Fox might with Jameis Winston or an ESPN might with Pat McAfee, but it just kind of separates a little bit of what you're doing there.

Number two is... we're also going to be on a college football jersey.

And so we're working with Sam Houston State.

that's the success and that's sort of what i hear you say here as well you said like you know i just want to do what any kid who likes sports would think is cool and you know i sometimes i ask this question sometimes i don't because it always is like i don't know i'm like figuring this out like day by day month by month like how do you expect me to know i wouldn't i have no idea what i'm doing in three and a half years right but i think the way you answered it is sort of um indicative of the way you work you're sort of going forward looking for these opportunities in a positive way judging whether or not they're worth pursuing and just continuing to go forward all that being said last question it's another bit of a you know could go either way what's one of the biggest headwinds right like what's stopping you from from getting to do all these fun things that you keep doing what are your risks in this business

But, you know, for those who haven't, let's kind of just hit on how this partnership started, how it came about, and what this process has been like for you.

Yeah, SnapX Sports, I think a quick little elevator pitch on kind of what we do.

We go to sporting events and showcase the experience, and that's the core of what we do.

And so during college football season, we go all around the country the last two years, 20 different colleges, 40 in total.

And we just like ingrain ourselves in the culture.

We try the food, we go to the bars, we meet the locals, we talk to those fans of 20, 30, 40 years.

And so when the jersey patches became an opportunity, I felt like to position our brand deeper within college football, what better opportunity than to do it with an FBS school? And so we kind of went public with that.

But just from a week to week standpoint, what sort of content can Sam Houston fans expect to see from you?

I guess your initial thoughts on this big move for Barstool.

Yeah, appreciate you having me.

I don't think this is a massive, massive change to anything.

I feel empathy for the 10% of Barstool and Pardon My Take fans who obviously watch on YouTube.

I'm a YouTube consumer personally.

I have premiums, so I throw it in my pocket.

I watch when I can or I just listen to it.

Well, also, where do you sort of think this all goes? I mean, is Netflix sort of competing with YouTube for legacy only creators or are the YouTube creators just going to go to Netflix? Like, how does this sort of how does this pan out? What does this look like?