S4 E5 - Why Consistency Breaks Down (And What Actually Fixes It)

So let's talk a little bit.

I want to dismantle something that I think has kind of caused a lot of unnecessary shame in the industry.

And it's something that, I mean, obviously I've been in business for nearly 20 years.

Okay.

2027 will mark my 20th year in business.

And I mean, really it, I mean, we could go back to when I was 12 and I had a babysitting business.

So you know, I've been doing this a long time, okay? And I just want to say that from the time when I started babysitting or selling little trinkets to, you know, like fund my horse riding habits, it's always been about consistency, right? And consistency is not a discipline problem.

Even though I think I guess I don't think I know people think it is because they will tell me I just need to be more disciplined.

I just need to get more consistent.

And I know that's what you've been told, right? That's like the definition of hustle is to be consistent, to have good discipline.

But something I don't think.

that we kind of take into consideration is that, yes, you've been told that if you were just more committed or more driven or more motivated or you show up every day, you do the outreach, you follow up, you keep going, even when it felt like nothing was happening.

But when you don't, then, you know, you miss a day, you fall off, whatever.

You start something strong and you slowly fade out.

Then you're telling yourself you're the problem.

And in this whole thing, okay, right? What you've been told, right? That we're looking at as the lie is that you're the problem.

And yes, you have to be involved in order to show up consistently, okay? So there's kind of, there's a couple sides to this coin.

The reason why I think it's not a discipline problem is that, you know, you don't have to show up.

every single day.

Does it help? Yes, it does.

Especially if we're thinking in context of posting, right? Because when you post on social media, especially on things like Instagram or Facebook, platforms that are pretty quick moving, right? Like X or Twitter or whatever, Blue Sky, those quicker moving posts, platforms, right? When you don't post consistently like every day, it's less of a chance for you to get seen.

Now, I say that with a big huge asterisk behind it because half of the way you get seen is by commenting and connecting with other people to make social media social, okay? So What winds up happening a lot, and this is where I see a lot of people getting really hard on themselves, is that they're like, yep, I'm going to show up 27 times a day and I'm going to have 37 new messages and I'm going to follow up with 65 people and I'm going to do all this stuff.

And it winds up being too much.

much.

It's too much to handle every single day.