How Google's Unique Advantage in AI Is Disrupting Entire Industries

There's two big takeaways from this book that I just love to talk about.

One thing is there's a fifth chapter and it's called Big

Hairy Audacious Goals.

You've probably heard of it

before.

For those of you who

don't know on the AI overview on Google, we'll just get into it for a sec.

A Big Hairy Audacious Goal, B-H-A-G, is a long-term 10 to 25 year incredibly ambitious and compelling vision that challenges an organization to push far beyond incremental progress.

Coined by Jim Collins and Jerry Porras in Built to Last, a true BH is a unifying quote moonshot end quote that requires relentless focus.

The anatomy of a BH AG, a successful BH AG stands out from typical corporate vision statements by having a distinct set of characteristics.

Long-term horizon spans 10 to 25 years into the future.

exciting and clear it is easily understood by everyone requiring little explanation risky but doable it forces a sense of urgency and has a 50 to 70 chance of success requires momentum it energizes employees and catches on with people outside the company the four categories of bhags according to the authors of built to last You can categorize these bold goals into four strategic approaches.

Number one, targeting, setting a clear quantifiable objective, e.g. reaching $1 billion in revenue.

Number two, common enemy, focusing on overtaking and defeating a dominant market leader number three role model attempting to emulate the success excuse me of an iconic world-renowned company number four internal transformation revitalizing an organization internally to remain competitive in a completely new way famous bhag examples some of the most inspiring goals in history and business serve as perfect examples of a bhag nasa targeting President John F. Kennedy's 1961 speech proclamation this nation should commit itself to achieving the goal before this decade is out of landing a man on the moon and returning him safely to earth end quote microsoft targeting slash role model quote a computer on every desk and in every home end quote which is crazy in hindsight looking back now most people would have a computer or seemingly a lot of people out there have a computer or at least one in every home or desk and office and SpaceX targeting not everyone, but just saying.

Making human life multi-planetary by settling on Mars, that's SpaceX.

Google targeting, quote, to organize the world's information and make it universally accessible and useful, end quote.

How to set and achieve your own.

Setting a BHG is not about choosing an impossible dream, but rather redefining what your team is capable of achieving.

Use the Jim Collins BHG concept guide to deeply understand the strategic framework.

Break the massive 25-year cycle down into actionable five-year plans, one-year objectives and key results, OKRs, and track them using standard Asana strategic planning

practices, Asana, excuse me,

Don't know whether that's, that won't go there.

Maybe.

Don't know whether that's the stone and wood from the weekend, but I don't think so.

For a deep dive into exactly how these monumental targets shape organizational culture and drive success, there is a video BHAG explained the key to achieving your audacious goals.