The Builders Ladder: Business Growth Strategies for Residential Construction Businesses
Jul 31, 2026 · 31 min · 12 segments
Mohammed Brais from Asset Builders in New South Wales realized that independent construction owners suffer financially because they lack the volume to negotiate competitive pricing on their own. Small…
James FellGuest
Marti AmosHost
We are here with James Fell from Paponiki Construction right here in the heart of Wellington.

So tell us a little bit about how did you begin your business? Why did you choose to get into residential building and structure your business now?


Because, you know, 2008, there wasn't, you know, everyone was kind of, the trades were crashing in Australia and there wasn't much going on, so.

We are here with James Fell from Paponiki Construction right here in the heart of Wellington.

So tell us a little bit about how did you begin your business? Why did you choose to get into residential building and structure your business now?


Because, you know, 2008, there wasn't, you know, everyone was kind of, the trades were crashing in Australia and there wasn't much going on, so.
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