A Solopreneur's Case Against Trendy Marketing

Well, so I wanna circle back really quick, 'cause you were talking about, like, traditional ways of running a business and traditional marketing, and so you've come up with capacity conscious marketing.

So what, what exactly is that, and how is it different from the conventional marketing you were, you were alluding to?

Yeah.

So do you know, when I use the word traditional marketing, I kind of feel like I wanna change that up a little bit, because it's not even traditional marketing.

I think it's, like, popular marketing and trendy marketing that tends to either be one size fits all tra- strategies, or it's very, like, social media.

In- influencer marketing? That's ex- you've literally- Influencer marketing ...

you've nailed it.

I- influencer marketing.

Yeah.

But the thing that I always say over and over again is you're a business owner, not an influencer.

Like, why are we [laughs] like it's, the crossover is wild.

So yeah, influencer marketing that has become this, like, this thing that I think online business owners have attached to, thinking that they need to do it.

And so actually, the marketing that we all used to do before social media was a thing, I actually prefer that.

So probably trendy marketing is, is the thing that is, you know, the thing that I'm kind of against.

So, you know, yeah, I'd say I'm pretty against it, because it doesn't, it doesn't suit everybody.

It suits some people.

Um, but yeah, the things, you know, like social media, um, you know, posting on social media every day, I have no idea how and why that's become a normal thing of, like, post three times a day.

Like, you know, be always refreshing your stats.

And I think we've got this really, really strange burnout epidemic that it's almost people are, people are addicted to their phones anyway, right? But in business, people are really struggling mentally, physically, and just, I think it's sad to see people with such big missions kind of get near to throwing the towel in because they can't or don't want to be on social media all the time.

So that's where, um, capacity conscious marketing, which has become my trademark recently, um, kind of comes in, because I don't believe that we should be atcha- attached to our screens all the time.

I think good marketing should be something that's built off of a compounding effect and is not gonna fall apart if you take a couple weeks off.

I, I wish, Jo, so often, I wish George was here for the sound effects, so we have a guy on our team that, like, can have, make the applause go or the cheers-

[laughs]

... um, that I don't have, and I wish he could do the woo, because so much of our audience is fed up with trendy marketing.

Like, they don't wanna post.