A Solopreneur's Case Against Trendy Marketing

Tired of being told you need to post three times a day to grow your business? This episode is your permission slip to stop. Carly and Joe sit down with Polly Pollock, the creator of capacity-conscious marketing and founder of the Antisocial Marketing Kit. Polly runs a thriving business without an active social media presence, and she is here to show you how it is done. In this conversation, Polly shares her journey with a late ADHD diagnosis and how it reshaped the way she runs her business. She breaks down why popular, trendy marketing advice leaves so many solopreneurs burned out, and she offers a real, step by step alternative built on visibility strategies like podcast guesting, guest teaching, and strategic partnerships. You will learn: - Why consistency does not mean showing up every single day - How to time-block your marketing so it takes a few focused hours a week, not hours a day - Why one signature offer beats a stack of five or six - How to find where your ideal client actually spends their time - A life first reminder to protect your weekends, your evenings, and your fun If you have ever felt stuck in the noise of online business, this episode will help you free yourself from the marketing you hate and focus on what you love. Grab Polly's free Antisocial Marketing Kit at antisocialkit.com. Leave a five-star review, share this with a fellow solopreneur, and subscribe wherever you listen. 🌟 **Featured Resource: LifeStarr Intro for Solopreneurs** Are you building a business on your own and feeling like you’re going it alone? That stops today. **LifeStarr Intro** is a **free, forever membership** built especially for solopreneurs who want real support, real resources, and real community. When you join LifeStarr Intro, you unlock: - A **vibrant community** of like-minded solopreneurs for feedback, encouragement, and connection - The **LifeStarr productivity app (coming soon)**, built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works) - **Live problem-solving meetups**, expert sessions and strategies...and you don’t pay a thing Total value: $65/month. Your cost? **Zero**. 👉 Ready to stop struggling solo and build a business that works *for* you? Join LifeStarr Intro for Free