Jun 16, 2026 · 22 min · 11 segments
What 23 Multimillionaire Founders Have in Common The women doing eight and nine figures? They started exactly where you are. I just spent a weekend with 23 of them and came home with three things I've…
We got to know each other, and she's known for something that is called Audacity Marketing.
The idea is about saying what's on your mind, being a little delusional about what's possible for you, being honest with your audience even when it ruffles feathers.
And as I sat with Leann, I just kept thinking about you, the woman I built this business to serve.
The woman who might be new in my world or has been here for a while or maybe even several years.
She's a six-figure female founder working really hard and quietly telling herself she just hasn't found the right thing to make everything click.
I thought to myself, if I were your older sister, if we'd grown up in the same house, if I'd watched you ugly cry after your first business disappointment, if I knew how bad you wanted this, I wouldn't worry about being polite with you.
You deserve someone willing to risk the friendship to get you the breakthrough.
So today, that's the role that I'm going to be playing, your big sister with three things to say.
We got to know each other, and she's known for something that is called Audacity Marketing.
The idea is about saying what's on your mind, being a little delusional about what's possible for you, being honest with your audience even when it ruffles feathers.
And as I sat with Leann, I just kept thinking about you, the woman I built this business to serve.
The woman who might be new in my world or has been here for a while or maybe even several years.
She's a six-figure female founder working really hard and quietly telling herself she just hasn't found the right thing to make everything click.
I thought to myself, if I were your older sister, if we'd grown up in the same house, if I'd watched you ugly cry after your first business disappointment, if I knew how bad you wanted this, I wouldn't worry about being polite with you.
You deserve someone willing to risk the friendship to get you the breakthrough.
So today, that's the role that I'm going to be playing, your big sister with three things to say.
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