Leanne Lopez Mosley: The Soft Girl Era Is Keeping Women Broke

So you say that the most iconic women that are building wealth right now, they are breaking the old rules.

So I wanna know, what are these old rules that are keeping women stuck? Like, what are you seeing?

So I think that for so long in the online space, like the algorithm has almost rewarded in some sense a lack of originality.

Yes.

Even when you think about trends, and you think about the way that we've seen women succeed, we think there's always this, like, copy and paste formula, or copy and paste framework-

Yeah

... hook.

And it's not to say that those things aren't true in the sense that success leaves clues.

Yeah.

And of course there are hook formulas and certain messaging frameworks.

But I think that when we're starting to look, especially in 2026, what's so interesting is seeing that actually what's winning right now is a really big focus on originality.

Okay.

So when I think about the old rules, I think about it used to be that a very kind of cookie cutter, you just need to look successful, and almost like fake it till you make it.

Yeah.

That has really shifted, I think even in the time that I've been in the online space, and people more than ever with AI are just wanting originality, authenticity, which is such a buzzword.

But people really wanna know, like, who are you? Like, who are you, and do you really embody your work, or are you just showcasing a kind of fraction of a good looki- look, like, good looking lifestyle or-

Yes

... good looking something in the area that I wanna succeed in? And people can really discern the difference.

So when it comes to the old rules, I would say that rule breakers, the people that are willing to just, like, be more creative, be more innovative, like, not get it right all the time-

Yeah

...

but actually do things differently, they are the people that we're seeing really start to gain faster traction than ever before.