4 AI Tools I'd Never Run My Business Without

I am a sucker for a new tool.

If it's gonna save me time, productivity, sign me up.

And there's never been more to learn than there is right now because, as we all know, AI has things changing every few weeks, and my team has adapted to a lot of it, and I can't wait to share with you what's working for us.

Now, of course, everybody, including me, talks about Asana and Slack, and I live and die by both, and they are great tools.

But for the four I'm walking you through today, they're newer, and they're what I'm excited about the most right now.

The first is Claude, and while it's been around for a while now, there are newer features that put it at the top of my list.

There are four features that I want you to know about.

The first is projects.

Now, a project is a workspace that you load with your own material, and every request that you make inside of it starts from that context.

Right now, my team is building what we call our marketing brain, which I learned from my friend Callen Faulkner.

Now, in this marketing brain, it's one project holding our ideal customer guide, our brand voice guide, our messaging examples that are really working, our sales page copy that we're most proud of, our email templates, and of course, transcripts from all of our sales calls.

We point that project to a lot of different jobs.

So it drafts sales pages.

It reads back through our call transcripts and then tells us the words that our customers keep using on these calls, which used to eat half a day and now takes about a half an hour.

Then we have projects built for one job and nothing else.

So our editorial calendar, it gets planned in its own project, laid out and ready to load into Asana.

Podcast topics and show notes live in another project.

So those pull from a lot of the same marketing documents, but the work is specific enough that it gets its own project with instructions for that one task and examples of what good looks like.

So when someone on my team, they sit down to plan out, let's say, next month's content, they aren't starting by explaining who we are, who we're talking to, and what we're, what we've already covered.

Instead, that part is already handled.

Now, what comes back is close enough that the job becomes editing, and editing is a much smaller job than building it from nothing.

Also, I wanna say this real quick about projects.

The reason why it's so important that we have these projects that multiple team members use is that when somebody sits down, and if they have to feed it a bunch of information every time, I can guarantee you people on your team are not feeding it the same way.

So if we want everyone on the same page, why not create projects already preloaded for them saying, "This is exactly what we want you to pull from"? And so we have, uh, ideal customer avatar guides, and I have four because, as you know, I've talked about this many times before, our avatar is Hank.

I've got Hank 1, 2, 3, and 4.