3 Numbers You Should Track Every Week

Revenue is a lagging number.

By the time your bank account tells you something is off, the actual problem happened weeks or even months ago.

So revenue this month is the result of decisions and conversions and behaviors that already played out.

So you're looking at the result of work that you finished doing months ago, trying to figure out what to change today.

Your leading numbers are the ones that predict what your revenue is going to do before it does it.

They sit upstream from the money, and they look different for every business model.

So let me show you what I mean by walking you through my own.

So when I was growing my email list with engaged subscribers, I had more people to invite to my webinars.

When my show-up rate was healthy, more of those people actually got in the room.

And when my conversion rate held, a predictable percentage of them became buyers.

The whole business model traced back to those three numbers, and I knew them on a weekly basis I also knew what my benchmarks were, so when one of them would drop, I knew exactly where to focus.

Now my business model has changed.

I run a weekly live webinar, and from that webinar, people book a call to assess their marketing through the lens of my predictable revenue framework.

So if they're a good fit on the call, they also get invited into one of my coaching programs.

So my numbers are very different now.

I'm watching four every week, the number of leads on the weekly live webinar, the show-up rate, the conversion from the webinar to a booked call, and the conversion from a call to a coaching program.

Four numbers that tell me everything about the health of my business at any given moment.

The thing I used to obsess over, the rate at which my email list was growing, is no longer one of my top numbers.

But I wanna stop here for a moment, because I'm not saying that no other number matters in your business.

Because you are a six-figure female founder, I want you to hear this.

Like, really take this in.

You are starting to build a team, whether they're contractors or maybe full-time employees.

Probably if you're around 100 to 500K, you probably still have contractors, but they feel as though they're part of your team, right? Well, they are going to have their own set of numbers.

So just because I'm tracking four numbers right now doesn't mean that my marketing department is probably tracking 20 at one time.

My CEO, Jas, she's got her eyes on a few numbers as well beyond mine.