Ep 166: He Worked at LinkedIn Then Built an Agency Around What Most Advertisers Get Wrong | with Chris Nelson of InCampaign

***Summary:*** LinkedIn isn't Google. People aren't necessarily on the platform looking to buy something, which means asking a cold prospect to book a demo can be a very expensive mistake. I sat down with Chris Nelson, a former LinkedIn employee who now runs an agency helping B2B businesses advertise on the platform. We talk about LinkedIn ad strategy, low-friction offers, client experience, agency systems, and what it actually takes to scale without breaking the business behind the scenes. ***Takeaways:*** - Why cold LinkedIn traffic needs a different strategy. - The problem with asking for demos too soon. - How to lower friction with better offers. - The different stages of buyer intent. - Why good systems still need human judgment. - How to handle bad results without hiding them. - What to do when agency demand exceeds capacity. Check out Chris here at: *InCampaign* Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here **👈**