How to ACTUALLY Grow Your Video Business in 2026

So you're clearly not going to get more clients.

You're not getting more gigs.

Yeah.

The number one thing in the very beginning is you don't film anything.

So you don't have any content to get you more clients.

You finish the job and then you only got one video to post and you don't have a social presence really.

So the one video gets 100 views or 200 views and then you're kind of stuck.

You don't have anything else to repurpose with.

Maybe you get one or two more little baby pieces out of it.

But that's it.

I look back when I was first starting out.

I don't have a ton of...

BTS content, regardless of how big the shoot is, I don't have any content really with me with gear, me filming, me shooting.

I didn't document the process nearly as much as I should have.

And now today, whenever we go on a shoot, honestly, one of the first things we think about is bringing on a BTS shooter because of how important we understand the content of you shooting.

Yes, the actual work that you make is super important, but the BTS content is just as valuable in today's day and age because it gives you more at bats to post your work and you working on social media.

Dude, don't post your work.

Post you working,

man.

Dude, don't love your job.

Job your love.

I can't remember what person made that video and then it just took off.

It just went viral.

And it's funny.

It's funny because that's how I find a lot of people that I hire.

So you're clearly not going to get more clients.

You're not getting more gigs.

Yeah.

The number one thing in the very beginning is you don't film anything.

So you don't have any content to get you more clients.

You finish the job and then you only got one video to post and you don't have a social presence really.

So the one video gets 100 views or 200 views and then you're kind of stuck.

You don't have anything else to repurpose with.

Maybe you get one or two more little baby pieces out of it.

But that's it.

I look back when I was first starting out.

I don't have a ton of...

BTS content, regardless of how big the shoot is, I don't have any content really with me with gear, me filming, me shooting.

I didn't document the process nearly as much as I should have.

And now today, whenever we go on a shoot, honestly, one of the first things we think about is bringing on a BTS shooter because of how important we understand the content of you shooting.

Yes, the actual work that you make is super important, but the BTS content is just as valuable in today's day and age because it gives you more at bats to post your work and you working on social media.

Dude, don't post your work.

Post you working,

man.

Dude, don't love your job.

Job your love.

I can't remember what person made that video and then it just took off.

It just went viral.

And it's funny.

It's funny because that's how I find a lot of people that I hire.