Why Neuroperformance Is the World's Next Big Industry - Dr. David Bach

So the kind of general way in which our field is described is as physiologically informed AI, where we measure physiology and we use that data to inform AI systems.

And I think, Rick, the easiest way to understand the science here is based on a research experiment that was done 15 years ago, funded by the U.S. government through an agency called DARPA, and obviously you, know about.

And DARPA had a theory back then that you could use neuroscience to make a warfighter bed.

And to test that theory, they did a very simple experiment.

They asked, can I use neuroscience to measure when someone is in that optimal zone state and when they're not? And the task they focused on was marksmanship.

So they scanned the brains of several hundred marksmen, novices, experts, and the like.

And that was in association with tens of thousands of shots.

And what they discovered, which is illustrated here, is that sure enough, There is a mental state, which you call the zone or that optimal state, that's measurable.

And, you know, just with the naked eyes, you can see the difference.

And if you want, we can talk about what it means neurologically.

But the key thing was people have known forever about the zone.

This was the first evidence that you could actually measure.

So this was

interesting.

Now, if you don't mind, I

want to share something.

And, you know,

because

if I thought

it, maybe others might have.

I'm not a scientist.

You know that.

I'm an inquisitive guy who loves learning.

When I first saw this slide, I had it flipped.

If you would have asked me before you put up the suboptimal and the optimal footers there under the brain, and you said, hey, Vic, which one is optimal and which one is suboptimal? The non-science guy in me would have said, oh, the one on the left is optimal, clearly, because there's a lot of activity.

So the kind of general way in which our field is described is as physiologically informed AI, where we measure physiology and we use that data to inform AI systems.

And I think, Rick, the easiest way to understand the science here is based on a research experiment that was done 15 years ago, funded by the U.S. government through an agency called DARPA, and obviously you, know about.

And DARPA had a theory back then that you could use neuroscience to make a warfighter bed.

And to test that theory, they did a very simple experiment.

They asked, can I use neuroscience to measure when someone is in that optimal zone state and when they're not? And the task they focused on was marksmanship.

So they scanned the brains of several hundred marksmen, novices, experts, and the like.

And that was in association with tens of thousands of shots.

And what they discovered, which is illustrated here, is that sure enough, There is a mental state, which you call the zone or that optimal state, that's measurable.

And, you know, just with the naked eyes, you can see the difference.

And if you want, we can talk about what it means neurologically.

But the key thing was people have known forever about the zone.

This was the first evidence that you could actually measure.

So this was

interesting.

Now, if you don't mind, I

want to share something.

And, you know,

because

if I thought

it, maybe others might have.

I'm not a scientist.

You know that.

I'm an inquisitive guy who loves learning.

When I first saw this slide, I had it flipped.

If you would have asked me before you put up the suboptimal and the optimal footers there under the brain, and you said, hey, Vic, which one is optimal and which one is suboptimal? The non-science guy in me would have said, oh, the one on the left is optimal, clearly, because there's a lot of activity.