Train Your Team When Not to Use AI with Brandon Urich of SwiftOtter

Tell us a little bit about the platforms.

I know, you know, we started in Magento, and you've, you've expanded out.

Tell us what you're, what you're looking at now for platforms and how you're helping clients find the right platform for the right fit.

We do not only Magento, Adobe, but we do Shopify and BigCommerce as well.

So those are kind of our three primary platform partners.

We also have kind of carved out a niche with doing headless implementations, so we can do headless on, on any of those platforms.

And we have a really great team.

We do a lot of work with Next.js and various headless content management systems.

So one of the things we've seen is a lot of brands, as they grow, kind of hit a point where the content capabilities inside of an eCom platform start to kind of cap out at some point.

And so moving to having an actual content management system and a more flexible front end is really helpful.

And so that's where we've been able to come in and develop a really good headless framework for merchants who wanna go that direction and really level up the front end of their website.

And so that's kind of on the development side.

Uh, on the growth services side, we've expanded to have really solid practice areas around SEO, which has obviously evolved into AEO and GEO as well.

Uh, we have CRO and UX services, and we also have performance marketing, which includes, like, shopping feeds and email marketing.

We're a Klaviyo partner as well, so, um, kind of the full gamut of, you know...

Some, some of the brands we support we do one thing for, some of them we do everything for.

So it's really kind of a full service capabilities under one roof, which, which has been a big shift from being kind of a dev-focused shop several years ago to now being really truly full service.