Conversion marketing

Now, here's your host, Aaron Conant.

well hello everybody and welcome back to the digital deep dive podcast i'm your host aaron kona and today we are going to dive into conversion rate optimization top of a lot of people's minds right now uh leading a lot of the conversations i'm having with brands that start up it's fortune 500 it's on everybody's mind i think a lot of that is driven by what seems to be the 30 plus touch points it takes now to get somebody actually to your direct consumer site and then once they're there How can we ensure we're having the highest conversion rate possible? So Aviv here through a lot of different brands in the network comes highly recommended.

Shuttlebase is a company.

It used to be Moonshot.

So Shuttlebase, why did we start Shuttlebase and why did we change the name to Shuttlebase? So Shuttlebase is a Gen AI company.

We're using Gen AI to turn websites into living organisms that optimize themselves autonomously.

Essentially, we're doing conversion rate optimization, CRO, on autopilot with AI.

And it all started with a pain.

So that's what we're going to be covering in this episode.

We're going to be talking about where you should use AI, where you shouldn't, how to... segment your CRO activity to get the best out of AI and lots of other really interesting bits and pieces.

If you've been struggling to work out how to get AI to deliver for your e-commerce business, and you're going to really enjoy this upcoming conversation.

And remember, there won't be an episode next week because we'll be between series.

It feels like to me, is that a mindset shift it's worth making?

I think so.

And in my opinion, letting AI agents do CRO is open up a lot of opportunities also for smaller brands.

Because what you said, like, you know, you have the A, B test, like you have to have a minimal sample size for each of the groups to actually have meaningful results.

On this week's episode of the Engaging Marketeer, I am speaking with Fatima Jamal Alayel.

Fatima works in CRO, conversion rate optimization, and personalization and SEO on an e-commerce brand for the beauty industry.

So Fatima came from working as a buyer for beauty into merchandising websites for beauty and now runs quite a lot of the marketing for a beauty brand.

So I'll be asking Fatima how she got into that, what she sees is different from the beauty industry to other aspects.

So you're just going to break down their funnel.

It gets a little bit more tricky with lead gen naturally because, and this is one of the things we're working with one of our CRO clients at the moment on, is mapping out all of the different ways that a lead can get in touch with you.

And so many, this is so common with clients, you know, we'll set something up and then they'll say, oh yeah, by the way, I've got this form hidden here.

And it's like, you know, you have to really think about every tiny little area where leads come in.

So for example, if you get a load of like spam calls every day, you don't necessarily want to be counting those so you can exclude them.

So it just gives you much more clarity over the numbers.

And again, that whenever you're looking at CRO and trying to decide what to do, the most important thing is like eliminating noise as much as possible.

Really, it's like the key thing.