Aug 27, 2026 · 24 min · 11 segments
Print isn't dead. Most people are just wasting it. On the road to The Milkshake Factory, Coby sits down with Andy Selcho of Nuance Ink to talk about walking away from a 30-year franchise, finding…
And it's authentic to me because Here I was thinking, as a printer, it's old, it's kind of boring, it's kind of geeky.
How could I possibly be different than other printers out there? I went through some exercises to really understand what it is about print that I love, the power that it has, and what really makes it powerful.
really feel like in that process I found my authenticity cool as a business owner
well when it's done right when it's done with intention it it makes people curious about things yeah You know, print's tangible, it's physical, it's in the real world.
And with everything that's changing with marketing and the world that we live in, so many of those real experiences and real world things are going away.
But print is one of those things that is real and does not go away, you know, unless you throw it away.
Why would you rock the boat if you don't need to? But ultimately, he's really excited.
When I purchased the business from him, he was... really good about letting me take the reins and take it the direction that I thought it needed to go.
Not perfect, as he sees, but I think he likes watching what I'm doing with the business and loves the message behind Nuance Inc.
And it's authentic to me because Here I was thinking, as a printer, it's old, it's kind of boring, it's kind of geeky.
How could I possibly be different than other printers out there? I went through some exercises to really understand what it is about print that I love, the power that it has, and what really makes it powerful.
really feel like in that process I found my authenticity cool as a business owner
well when it's done right when it's done with intention it it makes people curious about things yeah You know, print's tangible, it's physical, it's in the real world.
And with everything that's changing with marketing and the world that we live in, so many of those real experiences and real world things are going away.
But print is one of those things that is real and does not go away, you know, unless you throw it away.
Why would you rock the boat if you don't need to? But ultimately, he's really excited.
When I purchased the business from him, he was... really good about letting me take the reins and take it the direction that I thought it needed to go.
Not perfect, as he sees, but I think he likes watching what I'm doing with the business and loves the message behind Nuance Inc.
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