Like what is Nuance all about?

Nuance is all about leaning into print and making print work harder for people.

And it's authentic to me because Here I was thinking, as a printer, it's old, it's kind of boring, it's kind of geeky.

How could I possibly be different than other printers out there? I went through some exercises to really understand what it is about print that I love, the power that it has, and what really makes it powerful.

really feel like in that process I found my authenticity cool as a business owner

Can you print something for what it does and then what you hope it happens next? And then after that?

So one of the coolest things we did, this wedding cake company wanted some brochures.

Okay.