Ep 260 Social Media Trends for Travel Advisors in 2026: A Social Media Day Panel

Send Rita a text with your thoughts! **Stop wasting hours hunting for cruise content:** https://programs.steeryourmarketing.com/products/courses/view/1166776 **Join us for the ultimate content and marketing camp in 2027:** https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Y'all, I brought the WHOLE team for this one!! A panel of some of the most brilliant marketing minds in the travel industry, and we went ALL the way in on what's actually working on social media for travel advisors in 2026.  We're talking yapping, episodic content, why supplier graphics are hurting you, and why the most powerful marketing tool you have is literally just your face and your personality.  Spoiler alert: the over-polished, perfectly curated content era is out, and good riddance!  If you've been hiding behind brand graphics and generic captions, this is your sign to step out from behind the curtain and start showing up as YOU.  Pull up a chair, because this conversation is giving you permission to stop stressing and start connecting :)  **Questions this episode answers:** - What social media trends should travel advisors focus on in 2026? - What is yapping and how can travel advisors use it to grow on social media? - Should travel advisors use supplier graphics on social media? - How do travel advisors create authentic content that actually converts? - What is episodic content and how can travel advisors use it to build an audience? - How do travel advisors stand out on social media without going viral? - What type of content performs best for travel advisors on Instagram in 2026? - How do travel advisors stop chasing vanity metrics and build real community on social media? - What storytelling frameworks can travel advisors use to create engaging social media content? - How do travel advisors show up consistently on social media without burning out? **Connect with Wendy:** https://www.instagram.com/redgrapesocial/ **Connect with Kyla:** https://www.instagram.com/thesocial.passport/  **Connect with Kelli:** https://www.instagram.com/kellihayessmith/ **Connect with Krystle:** https://www.instagram.com/krystle\_straub/ **Enjoy and take action!** \--------------------------------------------------------------- **Rita M. Perez** (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts. **Website:**  https://strategictravelentrepreneurpodcast.com/everything/ **Socials:** LI: https://www.linkedin.com/in/ritaperez19/ IG: http://www.instagram.com/takethehelmvbs FB: https://www.facebook.com/groups/529490048073622 **Email:** rita@steeryourmarketing.com