Still Human: Real Talk in the Age of AI
Oct 8, 2026 · 57 min · 11 segments
Malin Frithiofsson is Founder and CEO of Daya Ventures, the world's first FemTech venture studio, out of Gothenburg with a second hub in Kenya. She writes for Sifted, invests as an angel, and runs an…
Nadia KoskiHostAnd I mean, as with a lot of things I've realized in my life, it was written out of frustration and a little bit of spite out of, it was another article that came out that was titled that women are missing the AI train.
And it was kind of a, you know, a call to action for women to kind of step up our game when it comes to AI.
same time as we had a new report coming out in the Nordics about how women are still doing 70 to 80 percent of the unpaid maternal leave, doing the majority of the unpaid labor.
And it was just such a clash of, you know, irony that these two came out at the same time and how none of the first articles analysis was about women.
are women even given a chance? Like, when are we supposed to catch this AI train? And if you really want us to, you know, go pick up your damn kids so that we can sit and play around with Claude, that's better than you, you know, promoting your own kind of ai course that you will give women a specific discount for that was the the basis of it and and i and you know it was very funny with kind of how people responded to it because there is no research to show that there's no research on this at all when it comes to time poverty and and ai use and and people were like okay but there's no research saying this and i say there's no research saying no either because we
Obviously, if you had, if women and men had equal amount of time, we would have an easier time having an equal opportunity to learn these things.
And I was kind of using ourselves, like our family as an example, because I don't have a technical background, but I work with startups and my husband actually has a technical background, but I am the one, I mean, we're both, I would say, you know, a little bit above the fray when it comes to, you know, being quite lean into AI, but I'm definitely more lean than what he is.
And it's because I am the dad in our family, because I am not the one doing the pick offs and drop offs.
I am not the one who, you know, schedules the dentist appointments for the kids and, you know, make sure that they have, you know, play dates with the other kids.

I'm not an engineer or a programmer, but I've always worked in communications and always have been very curious about integrating tech tools to help me do my job better.
And I mean, as with a lot of things I've realized in my life, it was written out of frustration and a little bit of spite out of, it was another article that came out that was titled that women are missing the AI train.
And it was kind of a, you know, a call to action for women to kind of step up our game when it comes to AI.
same time as we had a new report coming out in the Nordics about how women are still doing 70 to 80 percent of the unpaid maternal leave, doing the majority of the unpaid labor.
And it was just such a clash of, you know, irony that these two came out at the same time and how none of the first articles analysis was about women.
are women even given a chance? Like, when are we supposed to catch this AI train? And if you really want us to, you know, go pick up your damn kids so that we can sit and play around with Claude, that's better than you, you know, promoting your own kind of ai course that you will give women a specific discount for that was the the basis of it and and i and you know it was very funny with kind of how people responded to it because there is no research to show that there's no research on this at all when it comes to time poverty and and ai use and and people were like okay but there's no research saying this and i say there's no research saying no either because we
Obviously, if you had, if women and men had equal amount of time, we would have an easier time having an equal opportunity to learn these things.
And I was kind of using ourselves, like our family as an example, because I don't have a technical background, but I work with startups and my husband actually has a technical background, but I am the one, I mean, we're both, I would say, you know, a little bit above the fray when it comes to, you know, being quite lean into AI, but I'm definitely more lean than what he is.
And it's because I am the dad in our family, because I am not the one doing the pick offs and drop offs.
I am not the one who, you know, schedules the dentist appointments for the kids and, you know, make sure that they have, you know, play dates with the other kids.

I'm not an engineer or a programmer, but I've always worked in communications and always have been very curious about integrating tech tools to help me do my job better.
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