M
Malin Frithiofsson
Founder and CEO of Daya Ventures, the world's first FemTech venture studio (Gothenburg, Sweden, with a hub in Kenya), and founder of the angel-investing community One of the Girls Has Money Now.
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Oct 22, 2026
Episode 2 | Femtech: Is 50 per cent of the population still a venture "niche"?
27:38
34:40

Maddy SavageHOST
I mean, did you start investing in this sector because you were frustrated it wasn't being taken seriously enough by other mostly male investors or how did you get into all of this?
M
27:51Malin FrithiofssonGUEST
You know, I am a woman and I have two daughters and I don't want the world to look the way it does when they have to properly enter it as it does now.
M
28:02Malin FrithiofssonGUEST
So yes, purely selfish reasons, but also looking at it from a purely business perspective, you have a market with huge demand.
M
28:10Malin FrithiofssonGUEST
I mean, when it comes to technology and health tech specifically, women make 80% of the family healthcare decisions.
M
28:17Malin FrithiofssonGUEST
They are the early adopters of health tech solutions and digital health solutions.
6 MINS LATER

Maddy SavageHOST
So if we're using more AI to create the next generation of healthcare tools, are we at the risk of encoding bias? Marlon, do you want to pick up on that?
Go Pick Up Your Damn Kids So We Can Play With Claude: Musings with Malin Frithiofsson
M
45:38Malin FrithiofssonGUEST
The group chat is lovely, but it's also just like... really really cool women coming together and learning something new and and they're learning it from me who's I'm very clear with like I didn't have a financial background I didn't study this in uni like I learned from YouTube and then I've just been learning by doing and I've made so many mistakes but I can also show that you know you don't have to be like I'm definitely not the smartest person in that club you don't have to be to be I would say that I am a fairly successful investor like you don't like you know there's a lot of men who will try to make it seem like it's the But it's also now we've made four investments in the club together.
M
46:14Malin FrithiofssonGUEST
So it's also, you know, you can try it out because we can set up SPVs and syndicate, which means that you don't have to, like usually when you're doing your first angel ticket, it's at least 10K euros.
M
46:28Malin FrithiofssonGUEST
And you want to reach like 30 investments to have a good diversified portfolio.
5 MINS LATER
