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Malin Frithiofsson

Founder and CEO of Daya Ventures, the world's first FemTech venture studio (Gothenburg, Sweden, with a hub in Kenya), and founder of the angel-investing community One of the Girls Has Money Now.

Oct 22, 2026

27:38
I mean, did you start investing in this sector because you were frustrated it wasn't being taken seriously enough by other mostly male investors or how did you get into all of this?
27:49
Well, purely selfish reasons.
27:51
You know, I am a woman and I have two daughters and I don't want the world to look the way it does when they have to properly enter it as it does now.
28:02
So yes, purely selfish reasons, but also looking at it from a purely business perspective, you have a market with huge demand.
28:10
I mean, when it comes to technology and health tech specifically, women make 80% of the family healthcare decisions.
28:17
They are the early adopters of health tech solutions and digital health solutions.
28:21
So they really are kind of the power users of this space.

6 MINS LATER

34:40
So if we're using more AI to create the next generation of healthcare tools, are we at the risk of encoding bias? Marlon, do you want to pick up on that?
45:35
It's the
45:36
night of my life.
45:38
The group chat is lovely, but it's also just like... really really cool women coming together and learning something new and and they're learning it from me who's I'm very clear with like I didn't have a financial background I didn't study this in uni like I learned from YouTube and then I've just been learning by doing and I've made so many mistakes but I can also show that you know you don't have to be like I'm definitely not the smartest person in that club you don't have to be to be I would say that I am a fairly successful investor like you don't like you know there's a lot of men who will try to make it seem like it's the But it's also now we've made four investments in the club together.
46:14
So it's also, you know, you can try it out because we can set up SPVs and syndicate, which means that you don't have to, like usually when you're doing your first angel ticket, it's at least 10K euros.
46:25
Like that's the minimum you can go in with.
46:28
And you want to reach like 30 investments to have a good diversified portfolio.
46:32
So that just means that you have to be super rich to do it.

5 MINS LATER

51:35
But definitely more regulations.

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