Aug 28, 2026 · 11 min · 9 segments
Season 07 of Startup Pass-port by Frontwalker continues with Episode 23 – Paul Musters, Founder of Emaho. Paul Musters, Founder of Emaho, discusses how the company helps people and teams work better…
Paul MustersGuestPaulHostAnd what kind of clients are you aiming for? Because there are a lot of things you can do with AI these days.
But where's the point where you say there you can be most helpful?
So basically most of them are in between 20 and 200, 300 people that we work with now.
And yeah, basically it's about helping people to, well, not stay in average company because average companies will be blown away by the companies that use AI much better.
Because who wants a yearly subscription on a SaaS company, for example? No one does that anymore because tomorrow there can be another company.
So average companies of nowadays, you can pretty much have a good business with.
So what we aim for is working with companies who already work quite well with AI, but want to go to the next level.
And from your experience so far, what is the most common scenario that you see or points to improve on when you walk into a company, one that you described? How does a workflow usually look like or when it's not optimized yet? Of course, very dependent on which company you walk into, but are there some things you can point out?
Individually, they become more efficient because it helps them to write, to write emails, et cetera, and do all kinds of stuff, make presentations, whatever.
What you see in basically all research is that people will individually be more efficient and effective, but not as a team.
And you have to communicate much better nowadays because when you make a mistake, the impact is 10 times bigger because everything goes 10 times faster.
And what kind of clients are you aiming for? Because there are a lot of things you can do with AI these days.
But where's the point where you say there you can be most helpful?
So basically most of them are in between 20 and 200, 300 people that we work with now.
And yeah, basically it's about helping people to, well, not stay in average company because average companies will be blown away by the companies that use AI much better.
Because who wants a yearly subscription on a SaaS company, for example? No one does that anymore because tomorrow there can be another company.
So average companies of nowadays, you can pretty much have a good business with.
So what we aim for is working with companies who already work quite well with AI, but want to go to the next level.
And from your experience so far, what is the most common scenario that you see or points to improve on when you walk into a company, one that you described? How does a workflow usually look like or when it's not optimized yet? Of course, very dependent on which company you walk into, but are there some things you can point out?
Individually, they become more efficient because it helps them to write, to write emails, et cetera, and do all kinds of stuff, make presentations, whatever.
What you see in basically all research is that people will individually be more efficient and effective, but not as a team.
And you have to communicate much better nowadays because when you make a mistake, the impact is 10 times bigger because everything goes 10 times faster.
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