Skip to main content
Paul Musters

Paul Musters

Founder of emaho, a Netherlands-based platform that helps people and teams work better with AI by combining personality profiles and personalized AI agents.

Aug 28, 2026

PaulHOST
3:06
And from your experience so far, what is the most common scenario that you see or points to improve on when you walk into a company, one that you described? How does a workflow usually look like or when it's not optimized yet? Of course, very dependent on which company you walk into, but are there some things you can point out?
3:25
Yeah, so at most companies, people use AI on an individual basis.
3:30
Individually, they become more efficient because it helps them to write, to write emails, et cetera, and do all kinds of stuff, make presentations, whatever.
3:39
What you see in basically all research is that people will individually be more efficient and effective, but not as a team.
3:46
while they have much more AI.
3:48
And that's because they don't communicate well.
3:50
And you have to communicate much better nowadays because when you make a mistake, the impact is 10 times bigger because everything goes 10 times faster.
PaulHOST
4:52
But as you said before, more individuals use it for their individual tasks.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.