Jun 15, 2026 · 37 min · 12 segments
In a world that's gone almost fully digital, the strongest brands still have something you can hold. In this episode, we sit down with Rachel from Cober Solutions — a fourth-generation print company…
yeah yeah i will so i'll say this out of the gate before we even kind of dive in i guess to the the physical component is i am a i am a firm and sincere believer that that physical and digital work best in tandem 100 digital is such a wildly powerful platform i think we all know that we can all experience that in our everyday lives whether that's obviously on our phones or any devices we're we're on or any other kind of application that we're moving through.
But I think the brands that are the strongest and have the most powerful position within a market have a physical touch point associated with, with what they do.
And that just creates an opportunity for that, a different kind of connection and emotional connection is, is kind of, um, how I, how I describe it.
And, um, so I'll say, I'll say that out of the gate that I feel that that physical and digital work best together.
And, um, this is not kind of an, And either, or it's a very much, how do we do this together? And how does, how does physical enhance digital and vice versa? Right.
So, um, that's, I'll, I'll say that, but, uh, I think for me, physical, um, and, and obviously being a print producer and someone who thrives in that physical space of, of touch and tactile is.
that physical a physical product of any sort whatever that may be there's a permanence to it right there's it's it it sits in your space it's in your environment um it's kind of there's a there's a physical element to it i think for me at least digital ads and again i'll only speak for myself obviously there there's some some stats to kind of bolster this as well but digital is consumed so passively and that's just kind of part and parcel of the medium right you scroll so quickly and it's milliseconds and i think physical marketing forces you to take that pause, right? If you're holding something, you get a piece of direct mail, you have a catalog, whatever that might look like.
And it creates that moment, whatever that moment may be of kind of rest.
And I think that moment is kind of where that emotional connection comes in, whatever that may look like.
Yeah, for me, I think that the physical obviously is a wildly important piece of any brand's campaign in a market and how you kind of reach out to your, whether it's your consumers or your customers, whatever that looks like.
And there's a tactile component to that.
yeah yeah i will so i'll say this out of the gate before we even kind of dive in i guess to the the physical component is i am a i am a firm and sincere believer that that physical and digital work best in tandem 100 digital is such a wildly powerful platform i think we all know that we can all experience that in our everyday lives whether that's obviously on our phones or any devices we're we're on or any other kind of application that we're moving through.
But I think the brands that are the strongest and have the most powerful position within a market have a physical touch point associated with, with what they do.
And that just creates an opportunity for that, a different kind of connection and emotional connection is, is kind of, um, how I, how I describe it.
And, um, so I'll say, I'll say that out of the gate that I feel that that physical and digital work best together.
And, um, this is not kind of an, And either, or it's a very much, how do we do this together? And how does, how does physical enhance digital and vice versa? Right.
So, um, that's, I'll, I'll say that, but, uh, I think for me, physical, um, and, and obviously being a print producer and someone who thrives in that physical space of, of touch and tactile is.
that physical a physical product of any sort whatever that may be there's a permanence to it right there's it's it it sits in your space it's in your environment um it's kind of there's a there's a physical element to it i think for me at least digital ads and again i'll only speak for myself obviously there there's some some stats to kind of bolster this as well but digital is consumed so passively and that's just kind of part and parcel of the medium right you scroll so quickly and it's milliseconds and i think physical marketing forces you to take that pause, right? If you're holding something, you get a piece of direct mail, you have a catalog, whatever that might look like.
And it creates that moment, whatever that moment may be of kind of rest.
And I think that moment is kind of where that emotional connection comes in, whatever that may look like.
Yeah, for me, I think that the physical obviously is a wildly important piece of any brand's campaign in a market and how you kind of reach out to your, whether it's your consumers or your customers, whatever that looks like.
And there's a tactile component to that.
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