Sep 14, 2026 · 38 min · 9 segments
John Hayes is the former Chief Marketing Officer of American Express, a longtime leader at advertising agencies, and a recent inductee into the Advertising Hall of Fame. John joins the podcast to…
John HayesGuest
Jordan BittermanHost
When I graduated college, I filled up my car, I drove to LA, and I looked everywhere for a, for a job in radio.
And so what I did was I went and started interviewing with ad agencies 'cause I figured I'll meet radio people if I get in the ad business.
I got a job at Fox Conan Building, Los Angeles, and I fell in love with the ad business.
Take me back before that, 'cause we're gonna talk about the ad business a lot over the next little bit here.
And he asked me when I was in my senior year of high school, "So where are you thinking about going to college?" And I said, "I'm not gonna go to college." He said, "Why not?" I said, "I'm gonna be a musician." And he said to me, "You're not that good."
So I decided that if I went into the radio business, I could share music and all sorts of musical insights and things like that.
When I graduated college, I filled up my car, I drove to LA, and I looked everywhere for a, for a job in radio.
And so what I did was I went and started interviewing with ad agencies 'cause I figured I'll meet radio people if I get in the ad business.
I got a job at Fox Conan Building, Los Angeles, and I fell in love with the ad business.
Take me back before that, 'cause we're gonna talk about the ad business a lot over the next little bit here.
And he asked me when I was in my senior year of high school, "So where are you thinking about going to college?" And I said, "I'm not gonna go to college." He said, "Why not?" I said, "I'm gonna be a musician." And he said to me, "You're not that good."
So I decided that if I went into the radio business, I could share music and all sorts of musical insights and things like that.
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