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John Hayes

John Hayes

Former Chief Marketing Officer of American Express, Advertising Hall of Fame inductee, and founder of Hayes Enterprises.

Sep 14, 2026

Special Sauce

Special Sauce

John Hayes, Former Amex CMO + Advertising Hall of Famer

Sep 14 · 37m

Jordan Bitterman
Jordan BittermanHOST
20:35
Did you ever have any personal practices or rituals, or do you have them now to keep yourself from going stale creatively?
John Hayes
John HayesGUEST
20:43
[laughs] It's a great question, Jordan.
John Hayes
John HayesGUEST
20:46
I don't know that I have a simple answer for it.
John Hayes
John HayesGUEST
20:50
You know, I think the first thing is I love what I do.
John Hayes
John HayesGUEST
20:54
I do it every day.
John Hayes
John HayesGUEST
20:56
I still do it.
John Hayes
John HayesGUEST
20:57
And so working is one way that I keep myself both in practice with what I do, but also informed about what's changing the world.

12 MINS LATER

Jordan Bitterman
Jordan BittermanHOST
33:02
That's the answer, yeah.

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