Oct 16, 2026 · 27 min · 9 segments
What if real success is not just about how much you build, but who you become while building it? In this episode of the South Florida Leaders Podcast, Brian Fay sits down with entrepreneur, coach…
Do you think you would like to kind of touch on that a little bit in the book and what it's about?
OK, so the metaphors that I learned from Marshall Thurber, I actually am so fortunate to get to go be with my mentor for the last 15 years.
And we're going to give him a Life Achievement Award while he's alive, which is exciting.
And Marshall studied with Buckminster Fuller and Edward Demings for the last 10 years of their life.
Water and cement, you know, trying to get somebody that you're coaching to break through.
But what he used to say to me is you can never get enough of what you don't need, Whitney.
Men are such great helpful with creating things, right? And the chapter that helped me was the man who showed me who my father is.
So I stayed in a relationship so that I could learn about things that I was seeing for the first time.
Rather than being in the drama, I stepped out of it because I wasn't taking it personal.
The second agreement, I feel like if we all got to know ourselves, if we all really knew who we were, then not taking things personal, which is the second agreement, would become easy.
Do you think you would like to kind of touch on that a little bit in the book and what it's about?
OK, so the metaphors that I learned from Marshall Thurber, I actually am so fortunate to get to go be with my mentor for the last 15 years.
And we're going to give him a Life Achievement Award while he's alive, which is exciting.
And Marshall studied with Buckminster Fuller and Edward Demings for the last 10 years of their life.
Water and cement, you know, trying to get somebody that you're coaching to break through.
But what he used to say to me is you can never get enough of what you don't need, Whitney.
Men are such great helpful with creating things, right? And the chapter that helped me was the man who showed me who my father is.
So I stayed in a relationship so that I could learn about things that I was seeing for the first time.
Rather than being in the drama, I stepped out of it because I wasn't taking it personal.
The second agreement, I feel like if we all got to know ourselves, if we all really knew who we were, then not taking things personal, which is the second agreement, would become easy.
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