Surprising Lessons from the Greatest Business Icons - A Review of Lewis Schiff's Business Brilliant

In this episode, I'd like to talk specifically about a book entitled Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons by Lewis Schiff.

The book Business Brilliant is fascinating because it takes seven common beliefs or ideas in our society and shows how the wealthy and the middle class think very, very differently about these ideas from one another.

In fact, the author based his research on interviews with some of the most successful business leaders today.

In his introduction, he says this: "This book seeks to identify what makes certain people brilliant in the business field, what it takes to be business brilliant.

In the coming pages, you will see how business brilliance has little to do with IQ or education, but most important, the seven brilliant business principles in the coming chapters will help you learn about yourself.

You'll see why it is just as important to follow the money as it is to follow your passion.

Why a big idea won't help you succeed, but the person in the cubicle next to you probably can.

Why your network for people needs fewer people, not more, and why you're better off doing only the few things that you do exceptionally well.

You'll also learn about some behaviors that might be holding you back, why you fail to ask for what you want the moment you're most likely to get it, why you feel bad when you try to win a negotiation, and why failure itself is a bad thing only if, like most people, you try to push it out of your mind by taking on something new." He continues, "I didn't figure out these principles on my own.

They are the products of years of original research, careful study, persistence through setbacks, and lots of help from other people.

In fact, the book you are holding is the product of all seven of the business brilliant principles it explores." Why is understanding the difference between how the affluent and the middle class think so critically important to the future of your business? Schiff says it best.

"In the past six years, household net worth in the United States has fallen by trillions of dollars.

The Census Bureau estimates that Americans lost more than one-third of their net worth between two thousand and five and two thousand and ten.

White-collar unemployment, meanwhile, has lingered around six percent, a number not seen since the nineteen eighty-three recession, thirty years ago.

Even before the two thousand and eight world economic crisis, it was already clear that the old rules of the baby boom generation were dying.

It would no longer apply in a new world of global communication and competition." He concludes with this thought: "What is it you know right now about money that just might not be true? What do you know about yourself and your ability to sample a few new ideas?" Those are some great questions.

I've learned some valuable insights by reading this book, and today I'm gonna share with you first what I've learned from these seven ideas and then share with you some of my own big breakthroughs that I've learned from them.

In this episode, I'd like to talk specifically about a book entitled Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons by Lewis Schiff.

The book Business Brilliant is fascinating because it takes seven common beliefs or ideas in our society and shows how the wealthy and the middle class think very, very differently about these ideas from one another.

In fact, the author based his research on interviews with some of the most successful business leaders today.

In his introduction, he says this: "This book seeks to identify what makes certain people brilliant in the business field, what it takes to be business brilliant.

In the coming pages, you will see how business brilliance has little to do with IQ or education, but most important, the seven brilliant business principles in the coming chapters will help you learn about yourself.

You'll see why it is just as important to follow the money as it is to follow your passion.

Why a big idea won't help you succeed, but the person in the cubicle next to you probably can.

Why your network for people needs fewer people, not more, and why you're better off doing only the few things that you do exceptionally well.

You'll also learn about some behaviors that might be holding you back, why you fail to ask for what you want the moment you're most likely to get it, why you feel bad when you try to win a negotiation, and why failure itself is a bad thing only if, like most people, you try to push it out of your mind by taking on something new." He continues, "I didn't figure out these principles on my own.

They are the products of years of original research, careful study, persistence through setbacks, and lots of help from other people.

In fact, the book you are holding is the product of all seven of the business brilliant principles it explores." Why is understanding the difference between how the affluent and the middle class think so critically important to the future of your business? Schiff says it best.

"In the past six years, household net worth in the United States has fallen by trillions of dollars.

The Census Bureau estimates that Americans lost more than one-third of their net worth between two thousand and five and two thousand and ten.

White-collar unemployment, meanwhile, has lingered around six percent, a number not seen since the nineteen eighty-three recession, thirty years ago.

Even before the two thousand and eight world economic crisis, it was already clear that the old rules of the baby boom generation were dying.

It would no longer apply in a new world of global communication and competition." He concludes with this thought: "What is it you know right now about money that just might not be true? What do you know about yourself and your ability to sample a few new ideas?" Those are some great questions.

I've learned some valuable insights by reading this book, and today I'm gonna share with you first what I've learned from these seven ideas and then share with you some of my own big breakthroughs that I've learned from them.