Songwriting For Guitar Podcast
Jul 24, 2026 · 49 min · 13 segments
I sat down with Alex Lake, a producer who's worked on ad and brand campaigns for DIRECTV, BuzzFeed, and WWE Legends, and asked him to break down what actually happens between "I wrote a great song"…
Alex LakeGuest
Mike MeiersHost
and they share it with you and they go look at this and they're so excited for you to see it and you go cool and like i've i've tried to give those people constructive criticism sometimes where i'm like i think this is a great idea but it needs work and they don't want to hear it just because you made one doesn't mean it's like now you buckle down you did one now you know you can do that Hey, friends.
Now, Alex is a producer for high-end brands, does commercials for them, and he's going to explain why that track that you think is perfect for that brand... why it probably won't work.
Now, it's not to discourage you, but to give you insight to what actually works and what they're actually searching for, to understand the structure, the hierarchy of how commercials work.
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and they share it with you and they go look at this and they're so excited for you to see it and you go cool and like i've i've tried to give those people constructive criticism sometimes where i'm like i think this is a great idea but it needs work and they don't want to hear it just because you made one doesn't mean it's like now you buckle down you did one now you know you can do that Hey, friends.
Now, Alex is a producer for high-end brands, does commercials for them, and he's going to explain why that track that you think is perfect for that brand... why it probably won't work.
Now, it's not to discourage you, but to give you insight to what actually works and what they're actually searching for, to understand the structure, the hierarchy of how commercials work.
