Jun 1, 2026 · 53 min · 12 segments
Dr. Alyssa Grocutt recently graduated from Smith School of Business, at Queen’s University in Kingston, Ontario, Canada, with a PhD. She is currently a Postdoctoral Scholar at Haskayne School of…
Alyssa GrocuttGuest
Beverly Yuen ThompsonHostAnd it seems like one of the things that you're trying to do is to digest academic literature and information into social media applications and outlets and stuff.
So how about that? Like it seems like that's something you want to really kind of even incorporate into the career.
I think this is so important because we're trying to make academia and academic research just more accessible to a broader audience.
And so I'm definitely trying to incorporate social media and those kinds of tools into my work.
And I noticed like a lot of academics are just so shy and they don't want to go on video and they don't want to even promote themselves in that kind of way.
Or also there's just the issue that we have a captive audience and we can be as old school and boring as we want and our students can't do anything about it.
But when you start to kind of compete on the social media arena, like you have to be a lot more interesting.
And so how was that experience been for you? Like, is that kind of just something, you know, more natural to you? So I've
I like to take academic studies and summarize them into little short one to two minute videos.
But then I started a website so that I could have a place where I could share all of the work that I'd done.
And then I could get some experience writing little blog posts to summarize other people's research that I thought was important for people to know.
And I think there's more and more of a movement within schools too for there to be the knowledge dissemination.
But I mean, faculty members are also already, there's so many demands and so many requirements of the job.
at what's done in the business school, a lot of the business schools will have their own magazines.
And it seems like one of the things that you're trying to do is to digest academic literature and information into social media applications and outlets and stuff.
So how about that? Like it seems like that's something you want to really kind of even incorporate into the career.
I think this is so important because we're trying to make academia and academic research just more accessible to a broader audience.
And so I'm definitely trying to incorporate social media and those kinds of tools into my work.
And I noticed like a lot of academics are just so shy and they don't want to go on video and they don't want to even promote themselves in that kind of way.
Or also there's just the issue that we have a captive audience and we can be as old school and boring as we want and our students can't do anything about it.
But when you start to kind of compete on the social media arena, like you have to be a lot more interesting.
And so how was that experience been for you? Like, is that kind of just something, you know, more natural to you? So I've
I like to take academic studies and summarize them into little short one to two minute videos.
But then I started a website so that I could have a place where I could share all of the work that I'd done.
And then I could get some experience writing little blog posts to summarize other people's research that I thought was important for people to know.
And I think there's more and more of a movement within schools too for there to be the knowledge dissemination.
But I mean, faculty members are also already, there's so many demands and so many requirements of the job.
at what's done in the business school, a lot of the business schools will have their own magazines.
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