The Business of Unforgettable: Mindy Weiss on Creativity, Pressure and Making Dreams Come True

What is the difference between an expensive and an unforgettable wedding for you?

Well, if we're talking about current times about expense and such, I always tell the clients I'm very upfront about it, that you cannot pay a penny or any money.

for emotion, for the mush factor, as I call it.

Without that, it doesn't matter how much money you spend.

It is unforgettable event if the people in the room go, wow, They love each other.

I, this feels so good, you know, because I could get an event that's millions of dollars, but if it's sterile and the couple just doesn't connect and, um, You know, I can't do anything to help that situation.

But if I can have this amazing couple that does connect and I'm able to personalize the event to them, what makes them, then it's successful.

A lot of people ask me about Taylor Swift's wedding.

I didn't do it, but there's all these comments and stuff.

And they go, well, what'd you think? I said, it was true to them.

good for them they personalized it because it's hard to do that actually in social media

a lot of people that attended are talking they're talking about the vows the fact that they love each other so much exactly what you said

right and people don't spend enough time on the ceremony they're too concerned about the reception and the party and the entertainment And they don't focus on the ceremony, which is where they have a captive audience, where people are listening and the beginning of the whole day is your ceremony.

Yeah.

Yeah.

And the vows, the personalized vows.

It goes to my next question.

I wanted to ask you, what do you think people remember the most years later? Is it the flowers, the dress, the music or the food? Or is it that? Is it the emotion? I think the

emotion, absolutely.

The feelings, like what did you leave with? If people can...

forget that love feeling that new honeymoon stage let's say they if they're reminded there even my husband and I sometimes when we're invited to weddings and we go oh we start holding hands you know you're hearing words like oh my god we were like that you know and isn't it great to see a couple start on that wonderful emotion so if that can just spread my job so much easier

It's so interesting.

I mean, I didn't think we would go there, but you're so right.

The things that I think are most important in a wedding cost nothing.

Exactly.