The Epoch Times CFO on the Price of Telling the Truth, No Matter Who It Upsets

So speaking of the content, like a health, I did notice on the Epoch Times, there's a lot of focus on it.

And those are the articles that really interest me.

Oh, yeah.

It's like, oh, how to be healthy, you

know, how to improve your mind, body.

So, you know, could you tell us like how...

the shift towards health was like one of how was the transition to that for the

epic times for us actually pretty easy because you know we obviously more known for reporting news right but at the same time we really care about reader and our reader will look at more holistically right it's just not just about um you know it's the body and mind right it's very important so if they can get the news that's great but also you know i think we also all care about our health And also we are in a very divided society right now, politically particularly.

So we really want to make sure we have content everyone can enjoy, everyone can benefit from it.

And that's why we started expanding the vertical part about the health section.

So right now we could easily have you know, maybe over 100 articles per month, right? Very tailored, customized, and specifically focused on health.

And on top of that, not just the health article, we're also making documentaries.

So that's also letting our readers get a chance to learn more about, nowadays, as you know, video, it become more prevalent.

So, you know, some of our readers also more prefer a video format.

So even though Epic Time started as a print newspaper, we also evolved and have a lot more video content.

So speaking of the content, like a health, I did notice on the Epoch Times, there's a lot of focus on it.

And those are the articles that really interest me.

Oh, yeah.

It's like, oh, how to be healthy, you

know, how to improve your mind, body.

So, you know, could you tell us like how...

the shift towards health was like one of how was the transition to that for the

epic times for us actually pretty easy because you know we obviously more known for reporting news right but at the same time we really care about reader and our reader will look at more holistically right it's just not just about um you know it's the body and mind right it's very important so if they can get the news that's great but also you know i think we also all care about our health And also we are in a very divided society right now, politically particularly.

So we really want to make sure we have content everyone can enjoy, everyone can benefit from it.

And that's why we started expanding the vertical part about the health section.

So right now we could easily have you know, maybe over 100 articles per month, right? Very tailored, customized, and specifically focused on health.

And on top of that, not just the health article, we're also making documentaries.

So that's also letting our readers get a chance to learn more about, nowadays, as you know, video, it become more prevalent.

So, you know, some of our readers also more prefer a video format.

So even though Epic Time started as a print newspaper, we also evolved and have a lot more video content.