Should I Care About... Low Engagement, The Freeze Before A Launch & Posting Through Summer?

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into why your content isn't getting the engagement it used to... And what you can do about it. We pull apart what low engagement is actually telling you, & what it definitely isn't. The invisible actions nobody counts. The accounts with brilliant engagement & no clients. Oh and the client who let go of her numbers entirely & signed 3 high-ticket clients in 2 months, none of whom ever engaged with a single post. And underneath all of it, the question Ruthie asks first every time, & the one nobody wants: is your content just a bit boring?! Plus what to actually do with the summer..keep posting through the low engagement, batch it up and ignore it for the summer... Or something else? **In this episode:** - Ruthie's fix for the freeze state, which takes about 10 minutes & involves making nothing new - The 3 things Ruthie looks at when content isn't landing, starting with the least popular question of all: is this actually interesting? - Why the same post lands or dies depending on whether you tell it in first person, & what to swap - The far more useful signals sitting in your business that nobody counts, & what to look at instead of your likes - What to actually do with summer, & why scheduling 6 weeks of content is a recipe for disaster New episodes every Tuesday. Follow Sophie:https://www.instagram.com/sophiegriffithsco/@sophiegriffithsco & Ruthie:https://www.instagram.com/firstpersonnarrative/@firstpersonnarrative **When you're ready, here's the next step:** **Outrageous** – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. 3 spaces open now, & if you join before 24th July you get an extra month, which is the built-in permission to actually take a break this summer & at Christmas.http://www.sophiegriffiths.co/outrageous[\[Find out more\]](http://www.sophiegriffiths.co/outrageous) Show notes links: Sophie's new lead magnet - https://sophiegriffiths.co/workshop-show-up Nikki Cross's inner work club - https://www.theinnerwork.co.uk/theinnerworkclub (not currently open, but I also highly recommend Nikki’s Business Book Club - (referral link): https://courses.theinnerwork.co.uk/a/2148070614/NLoR7uhZ The mural artist - https://www.instagram.com/lucas\_antics/ The M&S food person's account - https://www.instagram.com/kathryn.lturner/ The Two Lauras - https://www.instagram.com/thetwolauras/