#70 Daymo & Ben - All Ships Rise in a High Tide

Brilliant.

Yeah, without a shadow of a doubt.

So, yeah, on to your question,

mate.

That's my favourite quote, actually.

All ships rise in a high tide.

Yeah, true, man.

Yeah, without a doubt.

Yeah.

Let's be

honest.

There must be like plenty of mileage in it for all of us that are having a crack at it because I just can't believe that people want to listen and that people are out there listening and people are sharing to listen, got the time to listen, got the time to get it like saved down for their commute or whatever.

It does blow my mind that in this world of like short form bombardment, there still are enough people that want to sit down and actually consume this more like longer form conversation and maybe like learn a little bit rather than just taking those little 15 second nuggets

yeah and it's only going to get harder as well to break that

I think that that must be why, though, that the podcast format is is growing so much.

I know there's an element of independent media to it.

You know, if you start listening to more politically orientated pods and stuff like that.

But just generally in terms of content consumption, I like to compare it to like my my granddad always used to crack on Radio 4 and sit in his garage.

fettling with some piece of wood or whatever he was doing he was always in there and radio 4 was just on in the background radio 4 used to have i don't know what it's like nowadays you know it'd have a bit of a news piece it'd have a bit of a natural piece uh there'd be a bit of a daily play but it was that sort of like background company little snippets of nice information that you'd be like oh yeah that's you know and a bit bit of education in the same way And I feel like this sort of content that we put out in a way is like filling that gap between people that don't necessarily want to listen to Radio 4 because it might not be that entertaining for the younger audience.

But it's that sort of like low-level companion where you might actually pick something up that's useful for your day or for the rest of your month or year, you know, or even the rest of your life.

It could change your life.

You don't know, do you? It's

real life, isn't it, ultimately? And it's...

me whenever i listen to podcasts personally it's sometimes whether it's if you're in a certain kind of energy or mood yourself and you're open to listening to what's being said and you really submerge yourself in the episode it could be the smallest throwaway comment that you've probably heard a hundred times before but in that moment it was the time that you needed it actually that is so right why haven't i realized that before i'm now gonna make that happen And it's knowing that we're creating those conversations for people to listen and make real changes and resonate with what we're saying.

Again, it's what's behind it,