Jul 23, 2026 · 12 min · 6 segments
Are you a course creator who wants to get better and better at your craft? Today's encore reflects on three non-negotiable meetings that I’ve implemented with my online courses. This simple technique…
The secret to a successful online course is actually a course launch is actually after-action reviews.
These are also called AARs, and AARs are used by militaries and organizations to basically scrutinize events after they've already happened.
The best that I've actually found to do these after action reviews are actually after a launch.
So what you want to do is you want to ask yourself a couple of questions, you and your team, a couple of questions.
So what went well with this launch? what didn't go well, and what was missing from this launch.
Three simple questions, but they have a massive impact on your course growth and scaling.
Because what you can essentially do is take each of these three questions, and makes tweaks to future launches to account for some of the things that basically things that you did well, you want to continue to do and get better at things that you didn't do well, you want to remove those and then things that are missing, you want to incorporate those into future launches.
The second type of meeting that I would recommend is what is called a live chat.
So a really huge mistake that I made and I see in with a lot of course creators and even, you know, when we are teaching in our online course mastermind for therapists, I try to really hammer this home.
which is you do not want to build your online course in sort of a laboratory where or a cave where you're the only one who knows about this.
And it's really scary to put yourself out there and especially to show an imperfect product.
I struggle with this all the time from online courses to even, you know, podcasting to creating videos, all of these things.
But I have found over and over not getting live feedback from existing students is a huge mistake.
So it's easy to believe that, you know, for example, once they're already have signed up and joined your course, it's time to think about that next student.
Instead, what I would do is consider quarterly live chats with existing students.
So you can do them either as a one-on-one chat or you can do like a group chat.
They both have their benefits, right? So the one-on-one chat allows you to have just more personal time to get really understanding.
The obvious downsides of it is trying to get people to schedule more one-on-one chats.
The benefit of the group chats are you can get feedback from multiple members.
And in a strange way, the feedback from one member might inspire another member to give feedback as well.
And obviously, the downside is, you know, you've got a lot of people in one room, so it may be a little bit harder to go depth with each individual person.
Basically, you'll get a better understanding of what's working within the course, what's not working.
The secret to a successful online course is actually a course launch is actually after-action reviews.
These are also called AARs, and AARs are used by militaries and organizations to basically scrutinize events after they've already happened.
The best that I've actually found to do these after action reviews are actually after a launch.
So what you want to do is you want to ask yourself a couple of questions, you and your team, a couple of questions.
So what went well with this launch? what didn't go well, and what was missing from this launch.
Three simple questions, but they have a massive impact on your course growth and scaling.
Because what you can essentially do is take each of these three questions, and makes tweaks to future launches to account for some of the things that basically things that you did well, you want to continue to do and get better at things that you didn't do well, you want to remove those and then things that are missing, you want to incorporate those into future launches.
The second type of meeting that I would recommend is what is called a live chat.
So a really huge mistake that I made and I see in with a lot of course creators and even, you know, when we are teaching in our online course mastermind for therapists, I try to really hammer this home.
which is you do not want to build your online course in sort of a laboratory where or a cave where you're the only one who knows about this.
And it's really scary to put yourself out there and especially to show an imperfect product.
I struggle with this all the time from online courses to even, you know, podcasting to creating videos, all of these things.
But I have found over and over not getting live feedback from existing students is a huge mistake.
So it's easy to believe that, you know, for example, once they're already have signed up and joined your course, it's time to think about that next student.
Instead, what I would do is consider quarterly live chats with existing students.
So you can do them either as a one-on-one chat or you can do like a group chat.
They both have their benefits, right? So the one-on-one chat allows you to have just more personal time to get really understanding.
The obvious downsides of it is trying to get people to schedule more one-on-one chats.
The benefit of the group chats are you can get feedback from multiple members.
And in a strange way, the feedback from one member might inspire another member to give feedback as well.
And obviously, the downside is, you know, you've got a lot of people in one room, so it may be a little bit harder to go depth with each individual person.
Basically, you'll get a better understanding of what's working within the course, what's not working.
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