May 26, 2026 · 28 min · 10 segments
This episode of the Secret Diary of a Producer features an insightful discussion on working with brands to create amazing television. This week we interview Mel Leach and talk about her hit show…
'Cause you kind of get to know everybody over the time, and you've got your celebrities and you've got your, your celebrity chefs and all that kind of stuff and so forth.

Yeah, I don't, I mean, like all networks, none of them are ever going to take an AFP just because it's funded-

You know, it's got to be idea first, and if it's an idea that they would love to have on the network anyway, and then it comes with brand funding, I think then you're in a really good place.
So you start, so, so you get, you get a commission and you're, you're making it so forth.
What is it like making a show for a broadcaster and a brand in that kind of a way? I mean, is it like having two commissioners, or is it-
... on, on that scale? And, so, 'cause it's a big budget as well, it's a lot of money.

Um, yeah, it's fully funded as if it were a full commission, you know, by the network.

Um, but I suppose with the exception that, and M&S are a fantastic client, a brilliant organization, we love working with them.

They know that that's what we do best and they trust the network to make those decisions.

So it runs just like a, a normal commission would in terms of, you know, you have your commissioning editor and they're very involved and they sign off all the cast and all of the rounds and everything as they normally would.

I suppose the difference is that some of those bigger decisions you do have to keep the brand on board with.

So there might be instances on a show like that where, like for instance, they, there are certain celebrities they wouldn't want, not because they don't like them, but because they work for competing brands.
'Cause you kind of get to know everybody over the time, and you've got your celebrities and you've got your, your celebrity chefs and all that kind of stuff and so forth.

Yeah, I don't, I mean, like all networks, none of them are ever going to take an AFP just because it's funded-

You know, it's got to be idea first, and if it's an idea that they would love to have on the network anyway, and then it comes with brand funding, I think then you're in a really good place.
So you start, so, so you get, you get a commission and you're, you're making it so forth.
What is it like making a show for a broadcaster and a brand in that kind of a way? I mean, is it like having two commissioners, or is it-
... on, on that scale? And, so, 'cause it's a big budget as well, it's a lot of money.

Um, yeah, it's fully funded as if it were a full commission, you know, by the network.

Um, but I suppose with the exception that, and M&S are a fantastic client, a brilliant organization, we love working with them.

They know that that's what we do best and they trust the network to make those decisions.

So it runs just like a, a normal commission would in terms of, you know, you have your commissioning editor and they're very involved and they sign off all the cast and all of the rounds and everything as they normally would.

I suppose the difference is that some of those bigger decisions you do have to keep the brand on board with.

So there might be instances on a show like that where, like for instance, they, there are certain celebrities they wouldn't want, not because they don't like them, but because they work for competing brands.
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